#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Feb 2013
    Posts
    6
    Rep Power
    0

    CTR click through?


    I have a website that seems to have a few questions that i cant get my head round.

    Firstly my website lists for a number of keywords in number 1 position and has done for over a year. However to my surprise when looking on Google Search Console the average position comes up dramatically lower. For example i have been number 1 on keyword "investment Leads" however the average position is 6 in the last three months? Why?

    My CTR is shocking low, even when averaging 1,2 on average keyword it still only has a CTR of 2.5%? Is this normal, i would expect on impressions to have a higher CTR, should i? Do you know how to improve the CTR?

    Looking forward to finding out if i am going mad or is there a way of improving this?
  2. #2
  3. Dinosaur
    SEO Chat High Scholar (3500 - 3999 posts)

    Join Date
    Jun 2011
    Location
    UK
    Posts
    3,878
    Rep Power
    6496
    One thing to remember is the position is for organic listings and does not count any adverts above you, I would assume there are 4 so really if search console is showing you in #1 you are really 5th.
    A little while ago I tracked a whole load of keywords for over 12 months to work out a average CTR % for each position, 5th place is normally 3% but depending on meta descriptions of your site and others around you that can vary. So a CTR of 2.5% is not as bad as you think.

    However if you wish to increase you need to look at your Title and meta description as shown in the snippet, is it enticing enough when compared to the others around you ? you may wish to run some tests and see if changing your description it improves.

    Comments on this post

    • KnowOneSpecial agrees : Chedders, Most are just looking for the fast track, sad to say.
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Statistics: SEM Rush | Site Crawler: Screaming Frog
  4. #3
  5. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2011
    Posts
    111
    Rep Power
    7
    Can you even trust CTR data from google search console?
  6. #4
  7. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2017
    Posts
    6
    Rep Power
    0
    CTR between 2-3% is fine
  8. #5
  9. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2017
    Posts
    19
    Rep Power
    0
    In my opinion its hard to say what a good CTR should be. It depends so much on the keyword. For a long tail-keyword the procentage will most likely be higher than on a common word.

    If you are ranking #1 on Google a CTR at 2-3% is a bit low, unless you have 4 kickass ads above you.
  10. #6
  11. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2017
    Location
    Sydney, Australia
    Posts
    227
    Rep Power
    524
    Your ranking position can vary dramatically depending on many factors. Eg:

    • The location of the searcher
    • The device used for search
    • The Google country search engine
    • The browser settings they use
    • The Google data centre they access
    • The search property used. (Eg G images, maps, videos, shopping, web)

    The Analytics or Console number reported is an average of all these types of search.

    CTR will also vary dramatically.

    As a very general rule, the longer the search query the higher the CTR.

    Comments on this post

    • KnowOneSpecial agrees : Most will not take the time to learn how to read the metrics.
    Last edited by JohnAimit; May 25th, 2017 at 01:07 AM.
  12. #7
  13. No Profile Picture
    Banned
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2017
    Posts
    12
    Rep Power
    0
    I don’t think that 2.5% CTR is normal. You can improve CTR by optimizing meta title & description tags of the landing page for which your keywords are ranking. You can use rich snippets for your website as well to improve CTR.

Similar Threads

  1. The short click vs the long click - In the Plex
    By Dr.Marie in forum Google Optimization
    Replies: 7
    Last Post: Apr 19th, 2011, 06:33 AM
  2. Replies: 3
    Last Post: Apr 1st, 2010, 12:55 AM
  3. Click Forensics, Yahoo take on click-fraud cases (CNET)
    By RSS_News_User in forum Technology News
    Replies: 0
    Last Post: Jul 9th, 2008, 01:05 PM
  4. Pay Per Click vs Natural Listings Click Through Rates
    By ohyeahorange in forum Google Optimization
    Replies: 4
    Last Post: Jul 17th, 2007, 03:00 PM
  5. 29.5 Percent Click Fraud in Google's Pay-Per-Click
    By Vrian SInth in forum Google Adwords
    Replies: 15
    Last Post: Oct 14th, 2006, 04:58 PM

IMN logo majestic logo threadwatch logo seochat tools logo