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    Which converts better? http,https, http://www, https://www


    Basically I am wondering what the results are, the real argument is if http:// or http://www. performs better, as we know schema can have an impact in serp ctr, so what would the difference in ctr be between these to variants. Obviously it's probably not the best to just change your site from one to the other for the marginal gain difference between the two, however if you're for example going to full ssl then it may be worth implementing this too, has anyone got any data behind this?
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    Just giving this a bit of a bump to see if anyone has any insights?
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    I guess that not many people have actually tested this. I for one tend to go with my gut feeling
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    Originally Posted by dzine
    I guess that not many people have actually tested this. I for one tend to go with my gut feeling
    What is your gut feeling?
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    My gut feeling:

    - www. for shorter, single domains (don't forget to redirect...)
    - no www. for longer domains, esp. not for subdomains (most of my sites are subdomains!)
    - Note: I don't like www. for the very reason that it's superfluous. Be sure to redirect though!
    - 2nd Note: if you pick a www. version or a non-www. version from the get-go, it's all good. (Just do the redirect ey!)

    - https => I really can't be arsed since my websites are only informative and they don't need secure connections

    My gut says that Google and other SEs know this
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    I have no personal experience, but, before I decided to do DIY SEO and educate myself, the guy who is currently top of the UK SERPs for 'SEO Expert' would only take my site on if it was www, and it was one of the requirements for hiring him. To this day I'm not sure why, as I've never read any evidence which suggests it's beneficial in any way
    Last edited by matt1966; Jul 19th, 2017 at 07:21 AM.
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    I personally have never seen an instance of www vs non www have any influence on the SERPSs. I have to agree with dzine about that.

    But now with Https being a ranking factor, Google pushing it and labeling sites insecure in the address bar, I have notice that once I convert a site to https from http I am seeing a slight ctr increase.. ( God forbid someone take off on the mention of ctr).

    Most of the sites I take care of are mom and pop brick and mortar. Usually only a contact page, no login requirements on these sites. One of my clients has even reported to me, since I converted his site to https, phone calls and emails for estimates from the site have increased for them.

    So if you are not https, do it anyway, it gives that slight bump in the SERPs and instills confidence in your visitors because of the "Green".
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    Hey Guys - just wanted to jump in and note that I think gary illyres recently clarified that https is a tie breaker and so is site performance. As far as CRO, going off of anecodotal evidence from sites i have experience with, no one saw any significant improvement in conversions. I think the only way this would be a factor CROwise if you're a bank or a site that accepts health information, like a health system portal... as far as ecommerce and lead gen sites... I haven't seen this change be a needle mover.
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