#1
  1. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Oct 2004
    Posts
    391
    Rep Power
    15

    Choosing domain name for new site.


    I'm going to start a new site and I have one search phrase that I aim for. That keyphrase contains 2 words. Let's say that the phrase is: New Toys

    Some other keyphrases are like: New Robot Toys, New Super Toys, New Fun Toys etc.

    Is it really important to have thoose keywords in the domain name. or can I use a nonkw.com domain and redirect all the traffic from nonkw.com to nonwk.com/new-toys.html

    new-toys.com is registered and I have a pretty fine nonkw-domain that is easy to remember. And the domain: toysnews.com is available. So my questions are:

    1. How much does the keywords-in-url matter for the rank?
    2. How should I do:
    2. a) Use www.nonkw.com
    2. b) Use www.nonkw.com and redirect it to: www.nonkw.com/new-toys.html
    2. c) Use www.toysnews.com
    3. Should I register 2 domain-names. A nonkw.com and a toysnews.com and then 301-redirect nonkw.com to toysnews.com and write nonkw.com in the big header to people will remember that simple url, and I still have the best solution for good ranking.
    Last edited by jozomannen; Jul 30th, 2005 at 04:28 PM.
  2. #2
  3. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jul 2005
    Posts
    2
    Rep Power
    0

    i don't think so


    the names amazon.com and monster.com's got nothing to do with the product/service they're selling.
    www.e-disk.com
  4. #3
  5. Contributing User
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Apr 2005
    Posts
    1,473
    Rep Power
    20
    When selecting a domain name, go for brand not keywords! my 2 cent!
  6. #4
  7. No Profile Picture
    Winning
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2005
    Posts
    75
    Rep Power
    15
    Yahoo and MSN currently favor keywords in domain names, but Google doesn't really care. In the future I see it becoming more and more irrelevent. I would 301 nonkw.com to toysnews.com.
  8. #5
  9. Croatia - Hrvatska
    SEO Chat Skiller (1500 - 1999 posts)

    Join Date
    May 2005
    Location
    Croatia - Hrvatska
    Posts
    1,891
    Rep Power
    19
    buy all domain that you can:

    new-toys.com
    toysnews.com

    and use domain with keywords becose you got short keywords and people can remember that very easy
  10. #6
  11. Contributing User
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Apr 2005
    Posts
    1,473
    Rep Power
    20

    Self Domain Appraisal – The Do It Yourself Test


    I read the following in another site a few weeks back and hope this will help you a lot. If anyone knows the site, please put it here.
    I have outlined 13 metrics to judge a domain name in a self-appraisal.

    1) Marketability

    2) Phone Test

    3) Name Length

    4) Brand Recognition

    5) Development Value

    6) Dot Value

    7) Site Traffic natural

    8) Site Traffic by Search Engines

    9) Industry Strength and Positioning

    10) Search Engine Popularity

    11) Grammatical / Linguistic value

    12) Revenue Generating

    13) Comparable sales value



    -----------



    1) Marketability



    How many parts make up the name?



    A part is classified as a word, a hyphen, or a number.

    Example.com has only 1 part, the word “example”.

    JoeTheFisherman.com has 3 parts, the parts “Joe”, “The”, and “Fisherman”.

    Joe-Fisherman.com has 3 parts, the parts “Joe”, “hyphen”, and “Fisherman”.

    1Fisherman.com has 2 parts, the parts “1”, and “Fisherman”.

    eFisherman.com has 2 parts, the parts “E”, and “Fisherman”.



    1 part award 100 points

    2 parts award 10 points

    3 parts award 2 points

    4 parts award 1 point

    5 parts or more award 0 points



    2) Phone Test



    Try giving out the Domain Name on the phone. How does the domain name sound on the phone.



    Does the domain use a hyphen or a number?

    Do I spell out a number inside the name ex: (“one”)?

    Does the domain use a miss-spelling at all?



    If the answer to these questions is all “no” then multiple current score by 5.

    If the answer to any of these questions is “yes” then divide current score by 2.



    3) Name Length (doesn’t include the length of “www.” or “.” or the ending extension)



    Find the highest rule that applies.



    If 1 part and the name is less then or equal to 8 characters, then multiple current score by 6.

    If 1 part and the name is less then or equal to 15 characters, then multiple current score by 3.

    If 1 part and the name is less then or equal to 19 characters, then multiple current score by 2.



    If 2 parts and the name is less then or equal to 10 characters, then multiple current score by 4.

    If 2 parts and the name is less then or equal to 16 characters, then multiple current score by 3.

    If 2 parts and the name is less then or equal to 19 characters, then multiple current score by 2.



    If 3 parts and the name is less then or equal to 12 characters, then multiple current score by 2.



    4) Brand Recognition



    Do people know what the site does even before they even go there?

    Either through the meaning of the name or by advertising.

    An example of advertising is everyone knows Microsoft.com or ATT.com.

    Normal people will need to use the domain meaning to score on this point.



    If name has Brand Recognition then multiple current score by 3.



    5) Development Value



    How much work as been put into Developing the site?

    Just a Splash page then multiple current score by 2.

    Something more then a Splash page then multiple current score by 3.

    Has the domain ever hosted a website that received more then 1000 visitors a day then multiple current score by 25.



    6) Dot Value



    If .COM extension multiple current score by 3.

    If country extension multiple current score by 2.

    If country extension is now generic no bonus (example .CC, .TV, .WS)



    7) Site Traffic Natural



    10-39 natural type-ins multiple current score by 4.

    40-100 natural type-ins multiple current score by 8.

    100+ natural type-ins multiple current score by 25.

    Natural type-ins means (Unique IPs without referrers)



    8) Site Traffic by Search Engines



    10-39 Unique IPs multiple current score by 2.

    40-500 Unique IPs multiple current score by 3.

    500+ Unique IPs multiple current score by 4.



    9) Industry Strength and Positioning



    Does the domain have a calling? If the domain has a targeted industry how crowded is that industry? Does the domain accurately and generically describe what it was registered to do. Here is an example, For a travel agent, FlyCheap.com is a score 3. For a travel agent TravelCheap.com is a score 7.



    Describes generically the industry then multiple current score by 7.

    Describes specifically something in the industry then multiple current score by 3.



    10) Search Engine Popularity



    How do the terms in the domain name rank in Search Engines?



    “Great”, then multiple current score by 7.

    “Good”, then multiple current score by 2.

    “All Right”, then no bonus.



    11) Grammatical / Linguistic value



    Does it sounds correct? Does it read like a human normally speaks. For example: ShoppestMall.com, this sounds wierd. But ShoppingMall.com sounds correct. The plural form verses the singular form makes a huge difference.



    If the name sounds correct, then multiple current score by 2.



    12) Revenue Generating



    Multiple yearly income of the domain by 2.5, add this dollar value to your final price.



    13) Comparable sales value



    What other domains have sold at that price. Is your name the same score?

    Market analysis on your domain price is very important. Being able to justify your price against other domains selling price is key. Don’t do marketing analysis off of list price. Only selling price will work. To find prices of domains that have sold use Afternic or other domain auction sites.



    The highest score possible is something huge like 6,615,000,000

    Score doesn’t correlate to actual price very well, You need to use percentiles to figure out what the price is.



    Total score:

    Lowest = $15 (40 percentile)

    Low score = $25-$40 (30 percentile)

    Mid score = $100-$300 (25 percentile)

    High score = $500-$1000 (3 percentile)

    Extreme score = $1000+ (2 percentile)

Similar Threads

  1. Replies: 5
    Last Post: May 6th, 2005, 09:42 AM
  2. Old domain, new domain, same store, what to do with old site?
    By Sharp23 in forum Google Optimization
    Replies: 0
    Last Post: Jan 4th, 2005, 09:27 PM
  3. link exchange program
    By innvisibility in forum Link Development
    Replies: 15
    Last Post: Jun 16th, 2004, 04:45 AM
  4. Help!
    By eagle01 in forum Google Optimization
    Replies: 14
    Last Post: May 19th, 2004, 06:02 AM

IMN logo majestic logo threadwatch logo seochat tools logo