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    Can each page on my website have different keywords in the metadata?


    Probably a simple question this but if I have multiple pages on my website, I presume that it is valid for each page to have its own title and description metadata. But what if I have ONLY one product to sell! Can I optimise each page metadata to have different keywords?

    Is this silly?
    Will I get penalised for it?

    Any suggestions?
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    Each page should have a unique title, optimised for that page. You may only have one product (and that product page should have a title specific to that), but the other pages (about us, contact, home) should have their own titles.

    As for meta descriptions, these don't impact your position in the search results. Much has been discussed about whether or not you need a meta description (hint, you don't) but if you really must, then again make it relevant to the page.
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    I presume that it is valid for each page to have its own title and description metadata. But what if I have ONLY one product to sell!
    you can use unique metadata, but don't forget to take care of unique content on your webpage.
    Don't use the same productdescription on each page.
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    You can put different keywords in your metas, especially in the title (which bears weight in SEO). And even if you only have one product to sell, I'm sure there are a number of different keywords relevant to your product.

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