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    Business award for SEO


    My competitors are paying thousands of dollars (USD) to buy "best brand award", "super brands award", and "most valuable services award" hosted by local media to
    boost their ranking on SERP, which easily got them to the top because SEO in Chinese traditional language is fairly easy due to the limited number of websites in this language. Is this method worth it or recommended? How can I outrank competitors like this?
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    SEO Chat Scholar (3000 - 3499 posts)

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    What sites are doing this and what are they ranking for?

    Why haven't you reported them to Google?
    If you have never failed in your life, you have never achieved anything Noteworthy !
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    I wouldn't mention their name here because I don't want to help them drive traffic or raise brand awareness. The owner of this company is also a member here.

    What does that help if I report them to Google? The award is legitimate and run by a local English newspaper. They have approached us once for the nomination, but we did not think this was an ethical way to raise brand awareness.
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    SEO Chat Adventurer (500 - 999 posts)

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    Yes, awards are one of many link building tactics. They are fairly relevant and links from award sites do help but my recommendation is usually not just look at what your competitor is doing, see what you can do by being creative.

    As long as you are chasing your competitor, you'll always be a step or two behind. Get ahead by doing your own thing (and let him chase you).
    Enterprise SEO Consultant at Sefati & Company

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