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    Branded / Non-branded search traffic split benchmark


    Is there a benchmark for the split between branded and non-branded organic traffic for a well established brand? For context the brand would be a very well established service provider, strong in-country brand presence, one of maybe 6 providers of this service in the country. Is there an ideal for the ratio of branded and non-branded traffic?
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    I am curious. How would you go about figuring out from organic search, without running a PPC campaign, what keywords brought the traffic ?

    There in lies the issue with your question.
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    Originally Posted by KnowOneSpecial
    I am curious. How would you go about figuring out from organic search, without running a PPC campaign, what keywords brought the traffic ?
    Apologies I meant clicks, as tracked through Search Console.
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    No way to differenchate that information in any away that I can think of. If you think about it, what Google refuses to show you is in my opinion is What they use to rank, it's called Google's secret sauce.
    Last edited by Test-ok; Mar 11th, 2019 at 04:20 AM.

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