Thread: Bounce Rate

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    Hi Doodled,
    The crucial issue is which bounce rate(s) to use and how it/they should be interpreted for a given website.

    This article hit my in box today:

    Dec 2017: Bounce rate: Important metric or junk data?

    "While bounce rate still holds some value, its actual meaning and how it’s applied can vary among individuals and organizations. Yet its potential to reveal great insights is largely ignored in most organizations."

    "Many professionals fail to put bounce rate into context, and hence, render this metric meaningless."

    The article reports a user survey and discusses bounce rate examples.

    Sometimes the relevant bounce rate metric may help with diagnosis of visitor targeting problems.

    B2B businesses may find they are targeting the same search queries as used by consumers. A high bounce rate may mean it is hard to ID the small number of potential business visitors. I had a similar problem with a PR company who targeted large multi-national clients. The majority of visitors were from the multitude of small/medium business searchers.

    Folk need to think about all the interpretations of bounce rates as they may apply to their website, type of business, the pages they are using as relevant landing pages, etc.
    Last edited by JohnAimit; Dec 6th, 2017 at 01:24 AM.
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    Bounce rate is the number of visitors which a site receives only for them to leave the site after
    viewing only one page. It represents the percentage of visitors who enter the site and then leave or
    “bounce” rather than continuing on to view the other pages within the same site.
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