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    Blog for e commerce websites!


    I don't see amazon.com and other BIG e-commerce websites owning blog. Should an ecommerce website own a blog for SEO benefits? Or its not a good practice? Can anyone help me understand this....
    thank you
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    Forget Amazon, enormous sites like that rank differently, mainly because of a huge amount of authority.

    A blog certainly won't do you any harm, whatever you sell it's pretty easy to come up with interesting content for it and it could help your rankings.
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    Completely agree with the above. If your store has to compete with some of the big e-commerce sites, blogging can be a useful way to rank for long tail keywords.
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    thank you!! But i was just wondering why these many BIG sites like Amazon dont need them? Are they so already branded that SEO doesnt matters to them?
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    Pretty much yes, with their amassed history, web presence, links, social activity and marketing budget. Plus with so many affiliates, plenty of people blogging on their behalf.
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    Hmm .......... thank you for clearing my head and the quick reply .... Have a good day
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    Having a blog for you E-commerce website is beneficial if you post something unique and fresh and it won't be any harm to your site as Drago said.
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    There is no real disadvantage to having a blog on an e-commerce site - so long as your content is relevant. Try not to consider smaller e-commerce sites in the same way as those of Amazon and the like- they have advantages as a domain that transcends the need for blogs and the like.
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    Like everyone else already said - having a blog can't harm your SEO. If you know what to write about and you know how to write it well (with the right keywords), you can eventually go up on SERPs with your blog, which people will use to get to your website. So, I say, if you have the time, don't hesitate to try running a blog.

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