Once we target any keywords then we would need to remember two circumstances that include competitiveness of the targeted niches and the sites those are getting ranked on top 10 and what kind of works that they have done or strategies that are being followed by them.
1) lets take an an example, if you select "Air conditioning services in Las Vegas" and other keywords that are around this then at first you will think this is not high competitive keyword but if you review their competitors those are on the top slot then you will find they have done very good works that include building of citations and good no. of review and some good links from their own networks ( that includes friends or client sites)
So, if you want to target this kind of local keyword then you should follow some of below my own finding.
i) First, you should follow all local listing checkpoints that include properly optimized (using proper schema and all), fixing of inconsistent data, creating new links through vertical sites.
You can get more on it from Local rank How often is it updated?
ii) Review and filter your competitor's backlinks then you will notice find most of the good backlinks are coming as the referral from their own networks like friends sites or their client sites. In that case, you would need to figure your own relevant ways from where you can get some referrals or you can offer them for free work and if they will be happy with your work then aftersome times ask your recommendations from their site.
ii) You should work for your content of your blog/ articles that must be written as per your audiaces and that will help to establish your branding as your users will share and recommend your content.
iii) You must be write something about your "USP (unique selling points)" branding distribute it through press releases channels.
That will also help to boost your branding and you can get some referrat through this.
You can figure out can figure out this through your SWOT analysis including competitor's analysis .
Different niches have the different requirement for organic rankings but still there is not any substitute for qualified content. No matter what kind of keywords are being optimized from your site.
Initially you should do outreach your content and after sometimes you should stop this becasue once fisttime you will do get some traffice on your content then 2nd time user automatically returns on your site and once they will find your content is good then you will get good referralls automaticlly but only thing is that how to you write the content for your site.
You can get some tips from https://moz.com/blog/how-to-create-c...-earning-links
Follow are the tools that will help for creating topics and the content as per your target
AnswerThePublic.com: that free visual keyword research & content ideas tool
Soovle - Let the web help.
But I understand there are very less room where we can get linkjuice from external resouces for that i must say as knowonespecial suggeste that you would need to figureout some human editted directry there are lees in no. but it works. Additionally you should figure out your friend's or client sites from where you can get somebacklinks
You can get some tips from Off-Page SEO in 2016 - Quick intro
Recently i commented at keywords not ranking that is not exactly the same questions but I am sure that will give yous some insightful as per your questions.
I hope that will help
Last edited by Prof.stan; Mar 15th, 2017 at 12:14 PM.
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