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    Best practice for a website transfer


    Hey guys,

    We're currently developing a new site and once it's finished what are the best practices I can do to make sure my website doesn't lose it's ranking on Google?

    The domain name is going to be the same, just the aesthetics and content are going to change.

    Thanks in advance.
    Tom
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    Hi Tom,

    Always a lottery when you change content... Of course you will hope for improvements, but there's always a risk that they may drop.

    The most important thing is to ensure you add (301) redirects for any URL's you remove/change (redirecting to the relevant new page URL or the closest-related).
    Also a good idea (if urls change) to submit a new sitemap to google as soon as you have updated.

    Comments on this post

    • ThomasHarvey agrees
    • DirectHits agrees
    ClickyB
    "The quality of the visitor is more important than the volume..." (Egol 22nd Feb 2008)
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    If the website makes money for you consider hiring someone who knows how to do this type of work.
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    Thanks for the help Clicky.

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