[matt1966]

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Person",
  "name": "Peter Venkman",
  "hasOccupation": {
    "@type": "Occupation",
    "name": "Parapsychologist",
    "educationRequirements": "PhD in parapsychology",
  }
}
</script>

Not saying that this will help a great deal - but it can't do any harm.
(With the "This content has been checked for quality and accuracy by" bit)


I could be wrong: https://pending.schema.org/Occupation

[HappyJackJunior]

Originally Posted by matt1966

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Person",
  "name": "Peter Venkman",
  "hasOccupation": {
    "@type": "Occupation",
    "name": "Parapsychologist",
    "educationRequirements": "PhD in parapsychology",
  }
}
</script>

Not saying that this will help a great deal - but it can't do any harm.
(With the "This content has been checked for quality and accuracy by" bit)


I could be wrong: https://pending.schema.org/Occupation

Thanks Matt!

We are just about to set live some extra schema on the page but can certainly look at the 'qualifications' schema too.

We are adding,

<script type="application/ld+json">
[{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "url" : "https://wwww.csosm",  
  "lastReviewed" : "2018-01-01",
  "accountablePerson" : 
  	{ "@type" : "Person",
	  "name" : "Shamir Patel",
	  "sameAs" : ["https://www.chemist-4-u.com/shamir-patel", "https://www.pharmacyregulation.org/registers/pharmacist/registrationnumber/2049338"],
      "jobTitle" : "Pharmacist"
	  },
   "author" : {
    "@type" : "Person",
	  "name" : "Laura Henderson",
	  "sameAs" : "https://www.chemist-4-u.com/writers/laura-henderson",
      "jobTitle" : "Medical Content Writer"
   	
   },
   "datePublished" : "2018-01-01",
   "dateModified" : "2018-01-01"
},
{
  "@context": "http://schema.org",
  "@type": "Product",
  "description": "Nicorette QuickMist Mouthspray Duo is a unique form of Nicotine Replacement Therapy (NRT), an instant release mouth spray that gets to work on cravings in 60 seconds.
&nbsp;
It is easy to use, discreet and convenient, perfect for tackling nicotine cravings on the go.",
  "name": "Nicorette Quickmist Duo Nicotine Mouthspray – 1mg",
  "image": "https://media.chemist-4-u.com/media/catalog/product/3/5/3574660619812.jpeg",
  "sku": "3574660619812",
  "url": "https://www.chemist-4-u.com/nicorette-quickmist-1mg-spray-mouthspray-freshmint-2-x-150-sprays",
    "brand": "Nicorette",
    "offers": [
        {
    	"@type": "Offer",
        "itemCondition": "http://schema.org/NewCondition",
    	 "price": "18.99",
    	"availability": "InStock",
    	"priceCurrency": "GBP"
    }
       ]
  , "review" :[{"@type":"Review","reviewBody":"Does what it says on the pack. My husband gave up smoking several years ago. Now he\u2019s addicted to these sprays.","author":{"@type":"Person","name":"PJ, Cheshire"},"datePublished":"2018-09-17T22:12:57.811Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Yip, done what it said\ud83d\udc4d i'm off the smokes\ud83d\ude00","author":{"@type":"Person","name":"Neil Maclean"},"datePublished":"2018-09-14T11:09:53.49Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Hi, great value product, efficient ordering process, through to my delivery. Thank you \ud83d\udc4d\ud83c\udffb","author":{"@type":"Person","name":"Grant Whelan"},"datePublished":"2018-09-10T17:43:07.099Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Kein Unterschied zum deutschen Produkt, klasse","author":{"@type":"Person","name":"Andrea M\u00fcller"},"datePublished":"2018-08-24T06:30:14.002Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"I ordered one day and my item was delivered the next day to a collection point of my choice. As we are both at work all day the choice to collect was appreciated.","author":{"@type":"Person","name":"Sam"},"datePublished":"2018-08-23T07:39:32.349Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Ware wie gewohnt gut!Vielen Dank B.S.","author":{"@type":"Person","name":"Bernd Schimmel"},"datePublished":"2018-08-07T13:59:01.724Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Alles super und schnell abgewickelt. Vielen Dank.","author":{"@type":"Person","name":"Holger Becker"},"datePublished":"2018-08-06T13:42:55.455Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"I have been using this for a while and it has helped me give up smoking,I know we are all different but this spray worked for me.","author":{"@type":"Person","name":"ray bennett"},"datePublished":"2018-08-05T07:54:18.687Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Alles super abgewickelt und schnell geliefert. Vielen Dank","author":{"@type":"Person","name":"Holger Becker"},"datePublished":"2018-07-10T15:24:40.503Z","reviewRating":{"@type":"Rating","ratingValue":"5"}},{"@type":"Review","reviewBody":"Die sind scon hier bekannt, und sind sehr gut","author":{"@type":"Person","name":"Andrea M\u00fcller"},"datePublished":"2018-07-05T07:03:51.641Z","reviewRating":{"@type":"Rating","ratingValue":"5"}}],
	"aggregateRating" :{"@type":"AggregateRating","ratingValue":"4.8","reviewCount":"32"}
}]
</script>

[Doodled]

I'll just second that we have seen a widespread hammering of medical related sites including alternative medicines (even ones that don't sell a product!). It looks to me like authorship will be crucial in ranking these pages going forward...?

[HappyJackJunior]

Hey Doodled,

I think you're right - we are reviewing under E-A-Y and YMYL continuously,

If you review our site, we have worked very hard on authorship on all our content,

Examples,

https://www.chemist-4-u.com/codeine-...gar-free-200ml
https://www.chemist-4-u.com/guides/p...ce/male-thrush

It is incredibly disappointing that competitors ranking better than us don't implement this level of authorship,

https://www.simpleonlinepharmacy.co....s-Syrup-200ml/

I still believe that this algorithm update hasn't been 100% successful for Google,

This site, https://www.kg-shien.org/codeine-buy-online-uk

Still ranks above us for 'Codeine Linctus' despite being horribly irrelevant to the search term and the on-page content, when translated isn't even close to talking about codeine.

This tells me categorically, that Google believes that this website is more trustworthy, and credible than us, therefore ranking them above us - therefore, clearly there is a huge issue with this update.

The page as no links either - the only mention of codeine is in the URL slug and (I think) a Japanese translation in the meta desc.

The root domain is unimpressive too.

Surely, there has to be a bigger issue here.

[Doodled]

Well yeah ....

A few years back I completely lost my rankings on one of my lead generating websites. I did nothing. After 4 months my rankings returned.

The reason I did nothing was because I thought the new Page 1 of Google's SERPs were worse than the one that had my website ranking previously. So I banked on Google eventually figuring this out which it did.

However it is a bit more tricky to tell a customer they need to go chill for a few months and see what happens!

[KnowOneSpecial]

I rank a rank track on your site again... looks like there is some minor improvement. You are starting to show up again...



I also started looking at your site and your competitor rather closely. This may or may not have something to do with your dilemma. When looking at your certifications, I found the following and it may or may not be affecting your site...
Notice the red arrow and what it is pointing at... you need to click it on your live site, then follow my picture trail.....



Clicking it leads to this page.... We know that it is an algorithm that is affecting you but it may be as simple as Google's algo can't understand this.. I do know that your competitor doesn't use a webcache to serve up the image. In any event, test if the webcache is the issue, a rather simple test.

[HappyJackJunior]

Originally Posted by KnowOneSpecial

I rank a rank track on your site again... looks like there is some minor improvement. You are starting to show up again...



I also started looking at your site and your competitor rather closely. This may or may not have something to do with your dilemma. When looking at your certifications, I found the following and it may or may not be affecting your site...
Notice the red arrow and what it is pointing at... you need to click it on your live site, then follow my picture trail.....



Clicking it leads to this page.... We know that it is an algorithm that is affecting you but it may be as simple as Google's algo can't understand this.. I do know that your competitor doesn't use a webcache to serve up the image. In any event, test if the webcache is the issue, a rather simple test.

Hi, KOS,

Many thanks for your post!

We have tried to replicate on a number of devices but can't get the caution - maybe this was because you were viewing a Google Cache'd version of the page?

I have my team looking in to any movements this morning.



We also have a theory on a company called LegitScript,

Google began working with LegitScript in January this year to understand if medical advertisers on AdWords were legitimate and credible.

They are an independent body that reviews online pharmacies, now used by Facebook too.

My theory is that following a successful roll out and partnership via AdWords that Google could be using this to inform organic search too.

As our industry is incredibly highly regulated, it is very hard for Google to understand who is legitimate and who isn't and having a third party to lean on in these circumstances who understand the regulations, laws, and cross-boarder policy would be incredibly helpful to Google.

The competitors that fell during the update(s), including ourselves all have a 'Probationary Certificate' with LegitScript - meaning that we are fully compliant but need to prove that we have been compliant for 1 - 3 years before being granted full approval (we also have to pay them for the service of being scruitinised).

The competitor that did very well from the updates has not been investigated or reviewed by LegitScript, meaning Google cannot make a judgement on them either way, therefore using other factors to judge their credibility.


Just a theory, among many - but we continue to work to improve.

[matt1966]

Apparently there may have been a slight reversal over the last few days: https://www.seroundtable.com/google-...ate-26489.html
Have you noticed any change @HappyJackJunior?

[HappyJackJunior]

Originally Posted by matt1966

Apparently there may have been a slight reversal over the last few days: https://www.seroundtable.com/google-...ate-26489.html
Have you noticed any change @HappyJackJunior?

Hi Matt,

Nothing substantial as of yet.

Chatting to a few people around the industry and the flux around these updates is crazy.

It seem like Google are really playing with their algo's at the minute and seemingly getting a lot of things wrong as a result of the reversals.

Either than, or it's a huge social experiment.


I said on Twitter yesterday that Google is acting very much like a puppet master at the minute - they are literally playing around with industries like a pawn in a chess game.

Our site is in great shape and well ahead of competition in regards to E-A-T and this goes site-wide.

Yes, there are elements that could do with some housekeeping - like all sites, but generally, the core features and efforts around YMYL and EAT are outstanding.

There is certainly a grey cloud hanging over us at the moment and it looks like it's up to Google to decide to move it.


I have the feeling that no matter what we do - there are larger forces out there can are preventing us from ranking again.

Some in our industry have been lucky enough to see straight reversals - I genuinely question how Google are able to play around with search the way they are at the minute from a ethical, moral and legal standpoint as the concentration of power is substantial.

[IvanDrago]

Originally Posted by HappyJackJunior

Hi Matt,

Nothing substantial as of yet.

Chatting to a few people around the industry and the flux around these updates is crazy.

It seem like Google are really playing with their algo's at the minute and seemingly getting a lot of things wrong as a result of the reversals.

Either than, or it's a huge social experiment.


I said on Twitter yesterday that Google is acting very much like a puppet master at the minute - they are literally playing around with industries like a pawn in a chess game.

Our site is in great shape and well ahead of competition in regards to E-A-T and this goes site-wide.

Yes, there are elements that could do with some housekeeping - like all sites, but generally, the core features and efforts around YMYL and EAT are outstanding.

There is certainly a grey cloud hanging over us at the moment and it looks like it's up to Google to decide to move it.


I have the feeling that no matter what we do - there are larger forces out there can are preventing us from ranking again.

Some in our industry have been lucky enough to see straight reversals - I genuinely question how Google are able to play around with search the way they are at the minute from a ethical, moral and legal standpoint as the concentration of power is substantial.

Playing devil's advocate a bit...but why would any business give something away for free that they could charge for?

As in paid vs organic...

It was only a couple of days ago (https://www.seroundtable.com/google-...tes-26460.html) Mueller came out and specifically said "one idea might be to work on limiting your dependencies on a single source of traffic".

SEO is still something you need as part of your wider digital marketing strategy but businesses relying largely on organic seem to be suffering more every day.

[HappyJackJunior]

Originally Posted by IvanDrago

Playing devil's advocate a bit...but why would any business give something away for free that they could charge for?

As in paid vs organic...

It was only a couple of days ago (https://www.seroundtable.com/google-...tes-26460.html) Mueller came out and specifically said "one idea might be to work on limiting your dependencies on a single source of traffic".

SEO is still something you need as part of your wider digital marketing strategy but businesses relying largely on organic seem to be suffering more every day.

Hey IvanDrago,

You make an interesting point - in fact it was to us that John made that quote to directly.

Your first point,

"why would any business give something away for free that they could charge for?"


On the surface, seem valid, and certainty Google's push towards paid search is clearly every growing.

However, I must bring this back to the reason people use Google as their main search engine and the reason why Google has the huge market share that they do.

The quality of organic search is beyond any other, therefore still holds importance to the future of Google's search engine and it's usage.

The reason they can charge for advertising space is simply because they have the world's best organic search algorithm.


I do find it interesting that this move however has pushed our business into spending more in paid search.

So, John's statement becomes invalid as a result of the algo changes,

Previously, we had split risk across Organic and Paid, the change has now forced us into dependency on a single channel.

[IvanDrago]

Originally Posted by HappyJackJunior

Hey IvanDrago,

You make an interesting point - in fact it was to us that John made that quote to directly.

Your first point,

"why would any business give something away for free that they could charge for?"


On the surface, seem valid, and certainty Google's push towards paid search is clearly every growing.

However, I must bring this back to the reason people use Google as their main search engine and the reason why Google has the huge market share that they do.

The quality of organic search is beyond any other, therefore still holds importance to the future of Google's search engine and it's usage.

The reason they can charge for advertising space is simply because they have the world's best organic search algorithm.


I do find it interesting that this move however has pushed our business into spending more in paid search.

So, John's statement becomes invalid as a result of the algo changes,

Previously, we had split risk across Organic and Paid, the change has now forced us into dependency on a single channel.

I think they're making the SERPs more useful every day, so much so that for a lot of queries you don't even need to visit a website as it's already there for you.

Looking at it from a user perspective, I would never even consider another search engine, and I think that's the same for the vast majority of users.

I don't think he quality of results ever even enters the mind of most people, they generally find what they need and they'll continue to use Google regardless if they don't know what they're missing.

Whether it's ethical or not, I think they're doing a great job of pushing businesses towards paid search without negatively affecting users.

[matt1966]

Just thought I'd drop this article: https://www.mariehaynes.com/the-sept...-assess-trust/
Defo worth a read.