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    Article with linkback vs on-site blog article


    If I have a blog on my site and display an article, would it be considered duplicate content if the same article was posted on an external site with a link back to my site?

    Which is a better strategy, an external posting with a link back, or an internal blog?
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    To answer the first part: yes, this would be duplicate content and search engines are only likely to show the 'most authoritative'. So if that isn't you this isn't a good idea. Write two different articles: one for yourself and one to distribute.

    Neither strategy is better than the other. They are for different purposes.

    Your blog allows to you to demonstate your expertise and to get content on your site that you may not otherwise be able to. This offers you the opportunity get keywords and phrases etc to give you a better chance to rank for them. It also offers you the chance to engage with visitors and hopefully get them to link to you pages IF they are useful to share!!

    Your published articles are to show your knowledge etc to an audience that you would not normally have access to and advertise yourself and your website (and of course a backlink from a GOOD site). If you post these at random on seldom visited sites you are probably wasting your time and you would better writing them in a 'blog style' and using them yourself.
    Last edited by Kevin H; Jul 30th, 2013 at 10:21 AM.
    Freelance SEO and Web Developer
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    Helpful. Thanks!

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