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    Analyze Competitors

    How to analyze our competitors in every aspects of SEO like their keywords,their backlinks, in which part they are better from me or in which they are less good from me ???

    Thank you
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    This is a loaded question.

    I would start by running your page and your top competitors through a tool we have right here on SEO Chat: Page Comparison Tool | Compare Similarity of Meta Data and Content

    Some metrics to focus on:

    1. Unlinked Words - do you have fewer unlinked words on your site than the majority of your competitors? If so, there might be more to say, which will give you more content to optimize.

    2. Title - How long/short are your title tags compared to your competitors? They should be around 65 characters in length. Are there any specific terms you see your competitors using in their title tags that you aren't? This might be how they gained an upper hand.

    3. Keyword usage of non-linked words on page - Are there any 1, 2 or 3 word phrases your competitors are using with repetition that you are not? Are they relevant to you? If so, you should be targeting them as well. Are there any phrases that have a particularly high density on your site? You may want to find some synonyms or revise the content to exclude as many instances to combat over-optimization.

    Comments on this post

    • seopanel agrees
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    SEO Chat Explorer (0 - 99 posts)

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    when i analyze the site i start with meta tag and then i see social presence and ORM of competitors.Finally I analyze the sources from which they are getting backlinks and traffic.
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    SEO Chat Explorer (0 - 99 posts)

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    I usually study all the aspects of competitors:
    1 - use of tag title and meta-description (I use screaming frog to have a general view)
    2 - page structure (heading tags, navigation structure..)
    3 - content analysis (use of keywords),
    4 - backlink (majestic seo)
    5 - social presence

    Comments on this post

    • sant agrees

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