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    Analytics & Search Console Discrepency


    It's been awhile since I've had to use google analytics, so I'm hoping someone can help answer this question. When I view the # of clicks in Search console,
    it's less than the number of Users Analytics shows. I thought maybe this could be answered by the number of Direct traffic, but it's still off by a few thousand.
    Does anyone else have an idea for what could cause the discrepancy?
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    Hello,

    Google gives a few reasons why you might see discrepancies between GSC and GA data. Check out "Why doesn't Search Console data match Google Analytics data?" here: https://support.google.com/webmaster.../1120006?hl=en

    Another potential difference: https://support.google.com/analytics.../1308626?hl=en See under "differences between metrics and dimensions in Search Console and Analytics.

    Hope some of that helps!

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