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  1. Agency SEO
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    Acing the SEO Interview!


    I have interviewed many people for various SEO positions within my company and I would like to use my experience to help people prepare so they can land that great job. I have never once gotten 5 correct answers to these questions I ask every applicant:
    • What is Pagerank?
    • What is a longtail keyword?
    • Who is Matt Cutts?
    • Name 5 elements of SEO that might help improve positions on the search engines.
    • Explain the difference between a good link and a bad link post-penguin.


    Some applicants have gone 0 for 5, only a couple have gone 4 for 5 however even wrong answers can score points if there is some evidence in the answer that the applicant has spent serious time learning the trade.

    Other questions I ask:
    • Why do you love SEO?
    • Where do you see yourself in 5 years?
    • What do you like to do when you're not working?
    • What changes do you see Google making in the future to improve their results pages?
    • What data do you think is important to include on a client's monthly SEO report?


    Also: Be 5 minutes early, wear a suit and tie for a guy, conservative, modest business attire for a female. BRING SOME QUESTIONS TO ASK ME about the job when I ask if you have any questions. Don't ask about money or benefits in the first interview. Don't apply if you can't pass a drug test. Don't tell me about days off that you need in 3 weeks because you have to go to your cousin's wedding.

    Smile, be polite and engaging. Be excited about the chance and thank me for the opportunity to interview for the position. When you get home after the interview send me an email thanking me and expressing further interest in the position.

    hmmmm, that's all I can think of, anyone else have tips on acing the SEO Interview?
    Last edited by KernelPanic; Jan 8th, 2014 at 03:29 AM.
  2. #2
  3. rod@missionop.com
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    Dazzle 'em with brains, baffle 'em with bull****!
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  5. Agency SEO
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    yeah well I think you and I are similar, you can't BS a BSer
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  7. B afraid.. B very afraid!
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    You both have: BS, MS, PhD (Bull Sh*t, More Sh*t, Piled Higher & Deeper). Not me... I am pure fact and enlightenment.

    Comments on this post

    • KernelPanic agrees : and modest also!
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  9. SEO Since 97
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    Also: Be 5 minutes early, wear a suit and tie for a guy,
    How many points off for that?
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    Originally Posted by KernelPanic
    [*]What is a longtail keyword?
    I know that is your most tricky one ;)
    I am always ready to learn although I do not always like being taught. ~Winston Churchill
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  13. rod@missionop.com
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    Originally Posted by DarrenHaye
    I know that is your most tricky one ;)
    It's worded badly... there are no such things are longtail keywords.

    The definition of the "longtail"
    In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc
    In Google-speak that is translated to:

    "a term never used before to define a Google search or (in their original reference) not used in the past 120-days."

    SEO Practitioners & DIY(er) tend to ignore what the longtail actually is and define it in other ways.

    Here's an actual longtail term:

    >I am looking for the hot ipads that I can buy cheap and resell and not get caught by the police<

    OR a once used phrase that has never been used before or not seen in the past 120 days.
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  15. rod@missionop.com
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    Another longtail phrase might be

    >I am looking for the stolen ipads that I can buy real cheap and sell but not get hammered by cops<
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  17. Agency SEO
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    Originally Posted by fathom
    It's worded badly... there are no such things are longtail keywords.
    not in the true definition of a longtail. If you want to say "In my way of doing SEO..." I would not argue but "SEO" is one of my keywords that bring me traffic, not much, it's WAY down the tail, but it is a longtail keyword. The stolen ipad key phrase is a longtail also though.

    A longtail can be used 100 times a month depending on the distribution chart.

    Maybe you're getting at something and I missed your point?

    search-demand-curve.png
    Last edited by KernelPanic; Jan 9th, 2014 at 03:23 AM.
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    Nice one ya .. thanks for the idea
  20. #11
  21. rod@missionop.com
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    Originally Posted by KernelPanic
    not in the true definition of a longtail. If you want to say "In my way of doing SEO..." I would not argue but "SEO" is one of my keywords that bring me traffic, not much, it's WAY down the tail, but it is a longtail keyword. The stolen ipad key phrase is a longtail also though.

    A longtail can be used 100 times a month depending on the distribution chart.

    Maybe you're getting at something and I missed your point?

    search-demand-curve.png
    If "SEO" is your top of the tail "holy grail term" (the shorttail) then sure 100 times a month might indeed be your longtail. e.g. Moz.org probably gets that.

    But going from a theortically tail (or general impressions vice actual traffic/clicks) into a real-time tail is something like a bait & switch... since you don't get that much traffic from "SEO," SEO wouldn't fall into your definition version of the longtail due to the likely "no more than 100 per month" < which isn't actually "the longtail".
    Last edited by fathom; Jan 9th, 2014 at 02:53 PM.

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