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    Cool 404 errors in WMT


    hey guys,

    I am working on a huge website, in WMT i can see there are over 8000 404 errors, its just the way the website works, when old products are no longer available then they are deleted and that creates 404 errors. Is that a ranking factor? could that hurt my site?

    At the moment the site gets good traffic from long tail keywords but nothing from main ones.
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    Instead of deleting, Why not to 301 redirect to the newly added similar products. It is all about user experience even if they don't have impact on the ranking but they can frustrate the user.
    Last edited by jandesigner01; Jul 12th, 2017 at 08:48 AM.
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    404s are absolutely physiological since pages might not be always available.
    A solution - as jandesigner said - could be 301-redirect them to another page (eg. category page if it was a product) or you can just leave them as 404. This won't directly hurt your SEO but if your website is full of 404s the UX could be frustrating, leading to less users visiting your website.
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    Definitely do 301's, at least for the sake of UX. Also, if by any chance some of these product pages build authority, you're wasting it by deleting them. Transfer that authority through redirects to help with rankings.
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    Originally Posted by cbmorales04
    Definitely do 301's, at least for the sake of UX. Also, if by any chance some of these product pages build authority, you're wasting it by deleting them. Transfer that authority through redirects to help with rankings.
    Agree. 301s are definitely the way to deal with these 404s. John Mueller actually recommended doing this in last Friday's WM Hangouts.
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    Hi SEOLadder
    404 error does not harm your website directly but affects the user experience. Like you said the old products that show the 404 error is deleted so don't worry. You can try 301 redirects but it takes some time to shift.

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