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    301 Redirect and Full Site Migration


    We are contemplating a full site re-org for user experience purpose. At the same time, we would like to start incorporating directories and are considering changing our url structure to support the directory display. Example:

    From
    /lined-envelopes.html (all cats/sub cats live off the top domain)

    To
    /envelopes/lined-envelopes.html (all sub cats live off of categories that live off the top domain)


    If we follow through with this transition it would be a major overhaul and would require 301 directs on basically all our legacy URLS.

    Are we setting ourselves up for failure or a major loss of traffic. Or is this a common task with upside?

    We'd be grateful for your expert advice.
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    how much does your business rely on the traffic you are getting now to keep the lights on? If your answer is a lot, hire a professional.
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    Originally Posted by KernelPanic
    how much does your business rely on the traffic you are getting now to keep the lights on? If your answer is a lot, hire a professional.
    30%. is related to SEO
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    An undertaking such as that does come with risk, and often websites will see losses in traffic during the transition. If you were to move forward with your website structure resdesign, I would as KernelPanic said, hire a professional. There is potential for things to go wrong and using the properly qualified people could help to mitigate some of that risk. Also I would recommend that this be done in stages and not one fell swoop, to allow for search engines to re-crawl and re-index the site in portions as they are completed. Best of luck to you!
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    There will be some traffic loss. You will face some problems in case of indexing of pages.
    You should go for a expert developers advice before any changes to your portal.
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    There will be a significant drop in your site traffic, I too would suggest you hire a professional before you make any changes to your site; you would want a complete redirect to your new site and not a bounce off.

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