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    257 character meta description showing on Google?


    Hi Guys,

    Noticed this recently, for the keyword "granny flat prices" on Google Australia.

    See screenshot:


    Any ideas why Google is showing a 257 character description like this?

    Cheers.
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    Is it actually that page's meta description text?
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    Snip.JPG

    The description is from a featured snippet rather than a meta description.
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    This happens mostly in cases when Google has difficulties with finding pages that can answer some query in a simply way. Probably Google can’t find website with those keywords in title, heading or meta descriptions and it is also difficult to find them written continuously in the text. Try to browse long-tail queries and you will see this is common thing. Google has to pick words from upper and lower sections of the page content and actual length of the snippet is not enough to show some useful description, that’s why Google expands it for only this purpose.
    But in Europe, after searching your keywords, I go only short normal results in SERPs, including the Hipages domain.
    It was maybe only short-term results, it can change again soon.
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    This happens mostly in cases when Google has difficulties with finding pages that can answer some query in a simply way. Probably Google canít find website with those keywords in title, heading or meta descriptions and it is also difficult to find them written continuously in the text. Try to browse long-tail queries and you will see this is common thing. Google has to pick words from upper and lower sections of the page content and actual length of the snippet is not enough to show some useful description, thatís why Google expands it for only this purpose.
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    But in Europe, after searching your keywords, I go only short normal results in SERPs, including the Hipages domain.
    It was maybe only short-term results, it can change again soon.

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