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    It’s Official: Google Now Counts Site Speed As A Ranking Factor


    From SearchEngineLand.com:

    http://searchengineland.com/google-n...g-factor-39708

    It’s Official: Google Now Counts Site Speed As A Ranking Factor

    Apr 9, 2010 at 2:00pm ET by Matt McGee

    Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team.

    Why Page Speed Matters

    The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics.

    sitespeed

    In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how users respond to page speed, including experiments on Google.com. Singhal and Cutts point to a June 2009 blog post on the Google Research Blog that talked about how Google purposely slowed down its search results to measure the impact on search behavior.

    Our experiments demonstrate that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). That’s 0.2% to 0.6% fewer searches for changes under half a second!

    “When we slow our own users down [on Google.com], we see less engagement,” Singhal says. “Users love fast sites. A faster web is a good thing all around.”

    How Google Measures Page Speed

    Singhal says there are two primary ways Google will measure page speed:

    1. How a page responds to Googlebot
    2. Load time as measured by the Google Toolbar

    In December, Google added a page speed report to Webmasters Tools in the “Labs” section. The report shows how fast your site loads, specifically calls out several pages on your site, and offers suggestions to improve page speed.

    goog-speed-wmt

    Where Page Speed Fits in Google’s Algorithm

    Google’s algorithm has about 200 different ranking factors, and even though Google is taking the unusual step of publicly announcing a new factor, Cutts says site owners shouldn’t overestimate the impact of page speed on rankings.

    “Quality should still be the first and foremost concern [for site owners],” Cutts says. “This change affects outliers; we estimate that fewer than 1% of queries will be impacted. If you’re the best resource, you’ll probably still come up.”

    Singhal says the focus remains on improving the user experience on Google.com, and the company can’t do that if it gets the relevance of search results wrong. “We want to return faster sites,” he says, “but not at the expense of relevance.”

    Final Thoughts

    Page speed is in place now as a ranking factor on Google.com, and has been for a couple weeks. If your site was going to be impacted, it should’ve happened already. Google plans to monitor the results of this change and eventually expand the use of page speed as a ranking factor in other countries.

    One last note: Google says this ranking change has no relation to its upcoming Caffeine rollout, which is about how Google indexes the web, not how it ranks pages.

    Comments on this post

    • googler agrees : Thanks!
    • distinctseo : don't copy and paste.
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    Some people don't like this idea. I am kind of leaning towards liking it. It might even get people to optimize for speed a little more. I don't know how many times I've been to a blog site and there are like 10 or more pictures that were not properly resized. Each were like 2-5 mb's in size, when they could have been 50-150kb's just as easy. Anyway I hope it does away with some of that, or they don't put so many pictures on the same page, or better yet split them into 2 pages.
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    Firstly, this has been talked about already here:

    http://forums.seochat.com/google-news-46/cutts-on-301-redirects-and-host-load-crucial-info-307039.html

    Secondly, you copied and pasted someone else's post.

    Thirdly, you coped and pasted someone else's post from a secondary source. If Google has made it official give a google link.
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    Originally Posted by djstreet
    Firstly, this has been talked about already here:

    http://forums.seochat.com/google-news-46/cutts-on-301-redirects-and-host-load-crucial-info-307039.html

    Secondly, you copied and pasted someone else's post.

    Thirdly, you coped and pasted someone else's post from a secondary source. If Google has made it official give a google link.
    First off: That link you posted doesn't say anything about the OFFICIAL confirmation by Google which was made on April 9th.

    Secondly: What do you have against copying and pasting? This is the NEWS section. Or are you the copy writing police? Why don't you report me directly to the source lol.

    Thirdly: Here's the Google link: http://googlewebmastercentral.blogsp...h-ranking.html which was in the original link anyway. Plus you've got to figure "news" from Google isn't news, it's propaganda.
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    if that so, is there some tool that we can use to see if our site speed can be consider by google and what is the speed measure to know if the speed is perfect.
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    Forcing web sites to concentrate more on the speed of their web pages is a *good* thing !

    I hope Google will take the Google Analytics code into consideration, and remove the time this wastes from the calculation ;-)
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    The people that should be concerned are sites with massive back ends that have been around a while and have high ranking. A smaller outfit that loads faster may overtake their position.
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    I think they (nearly) always did tbh, though pretty much no one believed me BACK IN 2004

    http://forums.seochat.com/google-opt...-pr-11476.html

    *YAWN*
    Last edited by Spaggie; Oct 6th, 2010 at 04:52 AM.
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    I thought this was counted 10 years ago? Just goes to show, how slow their algorithm updates are.
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    Re


    Now quality development and design of a website become more important than past. Follow w3c standards. while deigning website
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    Interesting news. Have always told client that site speed is a factor in SEO. now we have actual fact to back it up.
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    I think this is good news ...

    Although the influence of the page response is symbolic, it is good that Google is going towards supporting good site optimization ...

    Speed of page response was closely related to the anticipation of visitors to wait for the page is loaded ...

    Speeding up page responsiveness (decrease in the number of http requests) reduces the server load, which globally provides better conditions for surfing ...

    Individually, the acceleration is hard to notice but on a global scale it is the enormous size of the saved time ...

    So I think that this move of Google is good, at least symbolic support to optimize the page for a quick response ...
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    Ironically, the biggest thing slowing my page down are the Google ad sense ads. Those things can eat up a half to three quarters of a second.

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