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Some Consequences of Pay-Per-Click’s Growing Pains

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Old August 31st, 2005, 09:00 AM
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Some Consequences of Pay-Per-Click’s Growing Pains
Pay-per-click advertising has grown up, but what sort of creature is it now? Some savvy people have come up with ways to game the system in order to line their own pockets; at least one of these ways (click fraud) hurts those who use the system correctly. Is it time for a new online advertising model? What does the future hold?


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