Sharing Internet Marketing Experience

Hi all
I just think I have to post a article about all of my internet marketing experience, But I need to support from you people some time I may wrong in some seo issues in that case you people have to correct me.
1. My first question is what internet marketing?
2. Why we do SEO???
3. What is relation ship SEO with internet marketing?
4. What is organic SEO?
5. What is PPC?
6. What is affiliate marketing?
10. Why we add banner in different website and how is effective
11. What is Google AdWords?
12. What kind of company we choose for our SEO campaign and what is to be criterion for select any SEO Company?

I will explain each and every topic one by one but first I need support by you people please add more question which is I forget and related to internet marketing

Firstly, this could have been a separate thread.

Secondly, these questions are too basic i think even for you to ask help for and also for explaining purpose.

And i guess, you can very well manage that yourself as writing an "article" on these topics must be a familiar territory for you after 500+ posts and almost an year of advising people and gathering help from experienced ones out here...

Ok i will add it seperately.

No need to create another thread.

I've split your 500th post thread and made this new one with your questions.

An entire separate article could be written to answer practically every question on your list.

So now i have to start with Internet Marketing.

you can get better results through search engine. why r u wasting ur time for these basics??

How can we do business by internet?
Is really need seo for internet marketing?

I think u know it very well..
seo is a part of internet marketing..So, think what sense it made..

I remember when I was in class 10, I heard about the Internet for the first time. At that time Internet to me meant ‘yahoo.com’.

Anyways, coming to the point, what is internet marketing? Imagine marketing many years ago when newspapers were the finest mass media for disseminating information about products and services.

Interception by the Internet

Today, advertises and marketers see the internet as the cheapest and most effective medium to implement the four PS of marketing (the four PS of marketing are product management deals while setting the specifications of the actual good or service and the way it related to the needs and wants of the end-user, and product placing decides the manner in which the product reaches the customer. The Internet is arguably the most appropriate environment to translate the 4 PS of marketing into action. For instance, promoting a brand through online advertising is likely to bring greater results than any other comparable activities.

This is well established by the Internet advertising bureau (IAB) in conjunction with media and economic intelligence firm Myers report.
With the internet dominating the business world, having an impressive website was never more important among companies.
There are two ways of reaching the target audience. One is to make your own website informative and relevant to a particular theme and second is to insert an ad on a website which is relevant to your product and is popular on the Internet. For this you need to understand what search engine optimization is as it has a major role to play.

SEO basics:

Research shows that a large number of Internet visitors use ‘search engines’ to seek out information.

A search engine is a specialized website which has the capacity to search through a vast repository of website, almost 75-80 percent of the total number of website available worldwide and gives you the results based on some logic. Based on the keywords of your interest, which you have to feed into the engine, you can get instant results. Hence, a good positioning on the ‘search engine result page’(SERPs) is essential.

Securing a good position with a search engine is not a matter of chance or coincidence, but of thorough research and keen analysis. And this action of designing your website and promoting it for securing top positions on search engines is termed ‘Search Engine Optimization.’

How it helps:

Search engine optimization is a process of bringing your website to the top search engine ranking for a strategically defined set of keywords. SEO brings your website visible on the Internet in the top search engine available in the market (Google/Yahoo/Msn) which result in capturing more clients.

Hence, when someone optimizes the website for good SERPs performance, some of the key added benefits they’ll have in mind are:

1. Increased visibility
2. Increased scope for qualified leads and conversions
3. Growing market share
4. Expanded online areas of influence

The exact method of SEO will be taken up later. It is important to understand how the search engines work, the technique to identify a website and evaluating it with respect to a keyword, and the rules they adhere to.

In brief, SEO techniques are based on the understanding of search engine algorithm over a period of time and can be categorized into ‘on-site optimization’ and ‘off-site optimization’. On-site or on-page factors are optimization of keywords at appropriate places within the website and its HTML tags, ALT tags, title tag are optimized by inputting a chosen set of keywords. ‘Off page’ or off-site factor, on the other hand, take into consideration the link pattern of website.


Source: Gold soft book
Now I will explain about Paid search engine marketing

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hi all i just want to know this article is use full or not
Feedback and suggestions most welcome after that i will post a article about Paid search engine marketing

PPC search engine marketing

PPC search engine marketing is one of the ways in which the media is solid by the clicks, or impression, or by action. There are several kinds of PPC searches in which ‘paid placement’ is considered to be the most important. Paid placement search engine marketing enables you to get listed in a search engine and get the top position depending upon the amount you are willing to pay. Payment is done not for getting just listed, but some times only for the click that may land the visitor to your website your site appears based on the search results generated from selected keywords that refer to your product or service. For each keyword, you determine how much you are willing to spend on a per click basis. PPC campaign is used to achieve marketing objectives by becoming visible on individual search engine. The connect the firm with new customers at the precise moment when they were looking for their product or services this way, advertisers can create their own ads, choose keywords to help them match their ads to selected audience and pay only when some one click on them. This area comprises several sub issues. Such as
1. Industry specific keyword research and analysis.\
2. Bid research
3. Creation of keyword rich, targets ads
4. Landing pager review.
5. Campaign handling, involving.
Optimizing the bids at the start board – basing the PPC campaign with more SEs
Targeting the un-optimized keywords writing more varied and keyword rich ad copy
Bid research and bid setting on a frequent interval basis.
Understanding costs at a better determine campaign return on investment.

6. Reporting
The above are critical areas of comprehension that lead to successful ad campaign. Another important issue that needs attention is that of click frauds where an advertiser may end up paying a lot for the clicks but actually not get much return out of it, because of fraudulent clicks. Click fraud that is a big problem in PPC campaign an issue . I will discuss on it separately in my next article.
Source: Gold soft