New Links: Does Google Use a Dampening Filter?

There is some evidence suggesting that Google has started to use a dampening filter on new links to websites, so that any new links to a website are not immediately reflected in its PageRank. The theory goes that Google's algorithm causes this delay to discourage wholesale link purchasing. Such a change would require a major rethinking of strategy by everyone who optimizes their websites for the search engines. Wayne Hurlbert discusses whether this filter exists, and the good SEO practices necessary for getting around it.


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