Internal Linking Structure Elements Strategy

Internal Linking Structure Elements Strategy

Internal linking structure, as referred to by SEO, commonly known as Web site navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your Web visitor in finding their way around your Web site effortlessly; and help increase your response rates (be it sales, phone calls, or simply readers).

Discuss this article in this thread. You can read the article here .

Fantastic article but...



Can you please explain what exactly this means? how to do it?

Thank you

Neil

A good example of a breadsrumb trail would be at this page: http://www.ema-nj.com/Hospital-Admi...faction-98.html

you will see the following at the top of the page, just below the top nav. "Hospital Administrators » Reasons to Select EMA » Administration Satisfaction"

The not only tells the Web visitor where you are on the site. It also increases the anchor text on your page as well as the internal links.

make sense?

Thanks rustybrick. yes, makes sence.

Quiet amazing really. A big thanks

Neil

I agree - a good article, but one correction:

<quote>
For example, one would embed the alternative text into the above example as such: <a href="page.html" alt="Short Text Explaining Where the Graphic Link will Take you"><img src="pics/button.gif"></a>.
</quote>

The alt text (which is an attribute, not a tag ;-) ) goes in the <img> tag, not the <a> tag. E.g. <a href="page.html"><img src="pics/button.gif" alt="Text alternative for the image."></a>

As I have written above, the alt text is not a description of the link, it is an alternative to the image, not only for search engine spiders, but also for users who are browsing with images turned off, or with a text or speech browser. If the image is for navigation, so it is an image of text, the alt text should be the same as the text on the image.

Other than that, excellent article.

I am sorry - that was a typo. Your a 100% correct. I will revise it shortly.

Surely there is a distinction here? "Internal linking structure" is what is seen by the developer; the user sees "Web site navigation", and not as we do.

Consider the case where I allow an aspect-oriented view of some information - say, hotels by proximity to a location, then by star rating, but allowing the user to select ordering by star rating, then proximity.

I might have implemented this by some scheme involving redirection to different pages, but the user will only be aware of viewing a set of records in a certain way. They are very unlikely to notice that they are navigating different areas of a site - because they're not. They are simply selecting different views of the same area of the site (the returned records). It's only I, the developer, who sees it in terms of the "internal linking structure".

I feel that it's important to recognise this distinction, if we are to put ourselves in the mind of the user. YMMV :-)

I am pretty sure you are agreeing with me on this. I just didn't go into detail as you are. I put it in one sentence.

Thanks for spelling it out.

Sorry, I should have made it clear that I agreed with what you were saying. I should also have realised that I was accidentally starting a new thread, which was not my intention.

My bad :-(

Apologies to all

I'd like to know if using of frames in web site design affects / promotes / prevents effective listing in search engines.

Thanks

Hi 5pindia,

Frames certainly don't help SEO. If done properly they don't inhibit it a lot, although it is hard to say how much difference it does make.

Frames have a lot of other inherent problems, though, so are best avoided.

If you insist on using frames, the main thing to help your SEO is to make sure you have good quality <noframes> </noframes> content - not keyword spamming, but quality content.

Ill merge them now.

Your post is very timely for me. I have iused mage maps and hover buttons in my banners, menu's and footers. To make matters worse I have placed my banners, footers etc in separate html files and have included their content using the following FrontPage commands

(insert web component, include content, page)

Question 1: If links in html page that is to be included are text lilnks will search engines have trouble indexing site?

Question 2: If links in html page that is to be included are hover buttons what is best way to make site search engine friendly?

Question3: If links in html page that is to be included are handled with image map what is best way to make site search engine friendly?

Am sorry to be e-mailing you directly but have made two prior attempts to post where everyone can read.

Shannon Smyrl

Hi Shannon Smyrl, I'm not exactly the guy who can reply to technicalities... cos I'm an amateur designer myself.

My site has been receiving a decent no. of visitors thro' search engines. Take a look. Sorry if it looks very ordinary.... I'm in the process of updating it. URL

Hope your msg is on the public board. Best of luck.

1) i am not sure how frontpage works. if it uses a frames method then its not good. if it works more like an include file on the page - then search engine will see it as one page (not a header, body text, footer). b/c that is how dynamic sites parse out the pages. But i am not sure how frontpage works.

2) if your 'hover' buttons use javascript it will be better to try to do the same in CSS. if not, then use alternative (secondary) hypertext navgiation links at the bottom of your page. Also make sure to include a link to your (text based) site map.

3) image maps are bad - bad for search engine visibility. I would do as above (#2) if thats what you need.

Best of luck!