Increased Brand Awareness via PPC and SEO

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February 7th, 2005, 09:00 AM

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Increased Brand Awareness via PPC and SEO

You know how to optimize a site for the search engines using keywords, but what if you or your client want to promote awareness of a brand? Believe it or not, this is another area in which the search engines can help. SEO combined with sponsorted text advertising can provide powerful results.

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