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Google Expands Beta for Pay per Action Ads

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Old April 3rd, 2007, 09:00 AM
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Google Expands Beta for Pay per Action Ads
Alert search engine marketers first noticed the announcement of limited testing in late June 2006, but most of us could only wait impatiently and ponder what it meant. Now that Google has opened things up, we can get a better handle on what’s going on. What is it? It’s pay per action, Google’s newest feature for AdWords and AdSense users.


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