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Google Buys DoubleClick

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Old April 16th, 2007, 09:00 AM
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Google Buys DoubleClick
In the conclusion of a bidding war said to have lasted for weeks, Google beat Microsoft to purchase ad serving company DoubleClick for $3.1 billion in cash. The move leaves Google's competitors reeling, and opens up striking possibilities. It is not without its risks, however.


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