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eMarketing Brand Building – How To Develop A Great Brand

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  #1  
Old July 16th, 2003, 02:15 PM
ducani
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eMarketing Brand Building – How To Develop A Great Brand
eMarketing Brand Building – How To Develop A Great Brand

2003-07-11 - When most people think of a branding strategy they consider this is fancy logos, clever slogans and other such items. However, this is an after-effect of brand development, and market share. Read this article here.

Please discuss this article in this thread.
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Old May 17th, 2004, 03:12 PM
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Originally Posted by ducani
eMarketing Brand Building – How To Develop A Great Brand

2003-07-11 - When most people think of a branding strategy they consider this is fancy logos, clever slogans and other such items. However, this is an after-effect of brand development, and market share. Read this article here.

Please discuss this article in this thread.

Broken Link. I was hoping to read.
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  #3  
Old May 17th, 2004, 07:55 PM
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I'd like to read it too.
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Old May 18th, 2004, 09:45 AM
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Originally Posted by nacho45
Broken Link. I was hoping to read.


I think he means this one here

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Old May 18th, 2004, 11:39 AM
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Thanks for the link...

Does anyone have an opinion about using your company name or your domain name in your Title tags? Do you think that if you are dominating the serps in your field that not having a "brand" is a lost opportunity.

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Old May 18th, 2004, 11:48 AM
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Originally Posted by EGOL
Thanks for the link...

Does anyone have an opinion about using your company name or your domain name in your Title tags? Do you think that if you are dominating the serps in your field that not having a "brand" is a lost opportunity.

MyWidgets.com | Custom Widgets - Brass, Wood, Steel and Plastic


Custom Widgets: Brass, Wood, Steel and Plastic | MyWidgets.com


We include the company / brand name in the title tags. We are suprised at how many companies we work with can't even be found by their company name! To us that seems like a great wasted opportunity.

I personally value building a brand as should the serps change, a strong brand and pr campaign may well keep enough traffic coming to keep the business solvent while the serps recover.

Regards, S
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