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#1
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Effective Marketing per USA Today
http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
Want to know how effective your marketing is? Mark Hughes suggests that you ask your customers two questions. How did you hear about us? Would you go out of your way to recommend our product to a friend? If they would go out of their way to talk about you, you know you've hit it. That's customer evangelism. ------------------- The guy who wrote the book is Mark Hughes - he's the same guy that had a town rename itself and then eBay bought him out for $300 Million!!! http://www.buzzmarketing.com |
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I'd argue that the former is valid for evaluating the marketing, but the second question is more a factor of product/service value and customer satisfaction - which can be achieved with p*ss poor marketing.
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#3
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Quote:
Totally agree.
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