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converting traffic to sales

Discuss converting traffic to sales in the Search Engine Articles forum on SEO Chat.
converting traffic to sales Search Engine Articles forum discussing articles that are published on http://www.seochat.com. This forum is only for debating and commenting on those optimization reviews, news and opinion articles, and SEO tutorials.

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  #1  
Old June 9th, 2005, 08:42 AM
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converting traffic to sales
any tips on how to convert site traffic into sales?

any advice are much appreciated. thanks.
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  #2  
Old June 9th, 2005, 09:03 AM
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Use a log analyzing software to learn about the visitors click streams. Based on this you can fix the loopholes within your site and convert into sales.
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Old June 9th, 2005, 09:26 AM
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do you have any suggestions to that analyzing tool?

i've only used awstats and dont have any ideas about this kind of analyzer..
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Old June 9th, 2005, 09:48 AM
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Conversions
You can analyze all you want, but it comes down to business basics.
  1. What is your reputation compared to your competitors
  2. What offers are you providing your customers?
  3. Can they get a better deal somewhere else?
  4. Is the buying process easy?
  5. Do you provide enough information about your products / services so they feel comfortable?
  6. When presenting products and services is there a call to action to buy?

A customer is sold when you convince them that you can solve a problem or need they have. It's not that complex.
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Old June 10th, 2005, 06:30 AM
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thanks for the inputs & advise. aside from clicktracks, do you know other tools on where we can track our visitors on which pages they had visited?
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Old June 10th, 2005, 11:54 AM
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I have just started to charge for my membership services to my website. I have people going to the sales page but not buying. I was wondering if anyone could take a look at it and tell me what i am doing wrong. www. personaltrainerdirect . com / Trainerintro.aspx
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