Content, Optimization, Links – Oh My!

SEO is often described as a combination of art and science. Indeed, explaining SEO methodologies to clients and laypeople can be a daunting task. There are so many specific, drill-down details that it quickly gets confusing and overwhelming. Still, it’s not difficult for most dedicated SEO specialists to boil down the key elements of SEO into three relatively straightforward variables – content, links and site optimization. There are numerous articles online and off about all three of these elements, and this can make it easy to focus on only one or two of the three. Since all three are critical to achieving a high position on search engines, it is important to take a step back and understand how they work together to help your website rank well.


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