Article Discussion: Website Themes: How to Play a Happy Tune

When you think of themes, you usually imagine hearing the sound of the music announcing the beginning of your favorite movie or television program. While those melodies may be pleasant in themselves, a properly themed website can play even sweeter music for you and your business.


Read the full article here: Website Themes: How to Play a Happy Tune

A minor quibble regards the use of the fairly nebulous "Theme" rather than the much narrower "Topic".

The latter is much easier for an SE to identify, and seeing some of the links people regard as relevant to their themes....... ;-)

a nice article. From algorithm or data structure point of view, a theme is likely a collcetion of weighted words or phrases. With billions of document indexed, Google has the ability to identify millions of cluster of words or themes. Latent semantic indexing (from Information retrieval) can do the job. Latent semantic indexing was part of early version of Google search engine.

*Themeing your website involves keeping links and content on the same general topic.*

On reflection, and with that definition, I withdraw my minor quibble ;-)

Great article!

There's been alot of discussion in many different forums lately on this topic, especially with regard to Latent Semantic Indexing (LSI) specifically, and the well known thread (started by Orion) at search engine watch's new forum.

This is information that every SEO professional really needs to get a handle on. I think it will become even more important as search engines begin moving toward more sophisticated "personalized search" features as well. Being "on-topic" will be extremely important. It really has do to with supporting your keyphrases with secondary terms and phrases that are closely related in both a linguistically relevant sense as well as a contextual sense. So it's about both semantics and syntax (or more precisely your place within the syntatic structure across thousands of pages).

I don't want this post to be too long, but you can see more of my thoughts (if you are interested) on this at my newsletter archive which you can find on the theme master home page.