Article Discussion: Do This For Powerful Product Sales

Spend time planning your website. Before you design a page or write a word, get a visual and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Many web designers fail to get the big picture of who they are trying to reach before sitting down to create.


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I think this article is a timely reminder to all webmasters that a sucsessfull online business is'nt all about traffic generation.

Personaly I've allways been a beleiver in the old addage that; You can catch more flies with honey than vineger

I'm dead against the snake oil and b.s type of sales copy, (nothing turns me away from a site faster), but I believe well thought out design and copy can be hugely beneficial to a sites bottom line.

valid argument. a good website is the results that meet your pre-defined goals, whether it's conversion, traffic or search engine ranking.

Agreed, thanks for the article. Keep 'em coming

Yep, I am working on my site right now too... I read a book recently also, Don't Make Me Think by Krug... had lots of this sort of stuff in it. I am redesigning all of my landing pages, tweaking, reconfiguring, cutting down the amount of text, and doing an overall SEO upgrade.

I know that I am gonna get a little more traffic but I am gonna up my conversion rate significantly.

Doing A/B testing w/ analytics tools to track can also be a great way to see if changes in organization work. Sometimes we only THINK we know what the customer wants.

I use tracking and analytics tools... working on a profit/day metric that goes beyond the ROI that is most frequently pointed to.

There are lots of simpler metrics such as requiem's... checking the cash register.

Plus, I have some of my own metrics such as sales/traffic, profit/traffic which also give some measure of how well something is working - or not working.