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All Hail Content!

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Old April 24th, 2006, 09:00 AM
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All Hail Content!
Content is the thing that customers need in order to make an informed purchase. It lets them feel like they know what’s going on, and they won’t be unpleasantly surprised when it arrives on their doorstep. It’s a simple equation, a higher customer comfort level means more purchases. Period.


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