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#1
December 27th, 2004, 09:00 AM
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404 Trick for Web Promotion
Here is a way to turn a Web surfer's mistyped URL into a possible purchase. By changing the nasty 404 Not Found error page into a custom page that helps them find what they need, you earn accolades from your visitors, instead of a hasty exit. You also help the search engines keep you properly indexed. Burhan Khan explains how it's done.
Read the full article here: 404 Trick for Web Promotion For more discussion go here: Blog Article Discussion
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#2
December 27th, 2004, 09:46 AM
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Nice article, but I will recommend my way instead if using IIS 5.0. Gives you more flexibility since you don't call any recordset's in the 404.asp (ex. I have now built a shopping cart with SE-friendly sections, categories, subcategories, articles and products, paging, flexible ordering etc., that you can't do easy with this solution. My solution also work's without sessions sent from 404.asp which means less load on the server.
You find the concept here: http://forums.seochat.com/showpost.php?p=129026&postcount=8
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