Site review for http://www.elitewatches.com.au/

[Gordon Akman]

Please give me your opinions/suggestions about my website.

Just some general stuff about my thinking about the site:

Obviously the goal of the website is to sell the watches listed.

I'm getting traffic/leads to the website through pay per click advertising.

I want to utilize Social Media as best as possible. Should I put Facebook "like" and Google "plus one" buttons under each product listing?

Would obviously like to rank as high as possible in Google.

I'm not sure about running a Google Adwords campaign for this business.

[Test-ok]

Have you thought about buying elitewatches.com, it seems to be available. Or are you not wanting to go global.
Your links along the left all go to a search which all seem to be titled Search | Elite Watches and View Product | Elite Watches. And your H1 tag is wrapped around the word 'search result' your images aren't titles or have an alt tag...with that said and I didn't look any further, your on-page optimization is lacking in fact there's nothing there
see here and here you need the different watch names in your titles rather than search and view product the Elite Watches is fine but the front half needs attention. Same with your H1 tag.

added: sorry didn't address the social media, adding either or both of those buttons won't hurt, and perhaps adding a blog to your site as well.

can I ask if you've had any issues running those kind of prices through paypal?

[Gordon Akman]

Please give me your opinions/suggestions about my website.

Just some general stuff about my thinking about the site:

Obviously the goal of the website is to sell the watches listed.

I'm getting traffic/leads to the website through pay per click advertising.

I want to utilize Social Media as best as possible. Should I put Facebook "like" and Google "plus one" buttons under each product listing?

Would obviously like to rank as high as possible in Google.

I'm not sure about running a Google Adwords campaign for this business.

Thank you. I will pass all this feedback onto my brother who I get to make my websites and a website design company I get to do work on them after (I do it this way because I just want my brother to have these skills/knowledge even though he is an engineer in a different field and doesn't design websites as a job etc).

I think the .com domain was taken but the .au domain was the best one I could find. I'm not trying to go global and am just focusing on the Australian market for this business anyway.

[Gordon Akman]

Yeah I think I'm going to add those social media buttons to products.

No PayPal has been fine. People usually contact me first to ask questions about the watches/negotiate a deal etc first then I send them an invoice. PayPal has given me rates of 1.5% which is better than I can get from merchant services from an Australian bank with a payment gateway etc anyway.

[PathwayIns]

Is there a reason why your site is black and white? Also if possible it's good to Convert the website into a responsive design so that it's mobile friendly, I have about a dozen websites and I'm in the process of converting them all to mobile Friendly websites.

[Gordon Akman]

Is there a reason why your site is black and white? Also if possible it's good to Convert the website into a responsive design so that it's mobile friendly, I have about a dozen websites and I'm in the process of converting them all to mobile Friendly websites.

I went with a lot of black and white because that's the colour a lot of high end fashion brands and boutiques go with.

I'd like my site to suit mobile devices so will look into that. I'm basically trying to get some good ideas and suggestions here. I will then get my brother and web design company to look over this thread and implement the good ideas.