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    Basic Site, can anyone have a quick scan?


    Hi all,

    I've recently redesigned my site to target a different audience. I'm finally getting some time dedicated to working solely on increasing the traffic to the site.

    If anyone could have a quick scan over the site and let me know if there are any no-no's I'm making without realising it it would be greatly appreciated.

    civvystreetmagazine.co.uk

    Ta
    Mark
    Last edited by dzine; Sep 3rd, 2014 at 07:56 AM. Reason: delinked, then moved and approved
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    Hi Mark,

    I like that your value proposition is front and center and you have a good call to action right there.

    From a user's perspective, perhaps they might only want to subscribe for job opportunities in a particular field? Is it possible to give that option? Perhaps ad some checkboxes that fill in some info in the email list database (i.e. merge fields).

    - A tagline for the site explaining that it's for ex-military personnel looking for jobs in civilian life might clarify things, as well. I only understood who the site's audience was when I read testimonials. It looks like you have that in the print edition: Monthly Resettlement Guide... perhaps something mentioning "for ex-military personnel" or for "military service leavers" like one ad mentioned. Or just Military Resettlement Guide like you have in your title tag.

    - It wasn't clear why project management was highlighted - maybe you can put an indicator before your feature article e.g. "This month: Spotlight on Project Management "
    Working on rock the pitch, my soccer site.
    I also offer CRO consulting & split testing services. PM me if you want a higher conversion rate / help figuring out what to test.
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    Also, you may want to rethink how you display logos on the homepage, because they're mostly illegible.

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