So Atlas is here and we can expect it to make some waves.

Atlas Solutions

Atlas Part Of Facebook Attack On Google Display Dominance

In a nutshell: target users based on their facebook data, allowing for much more specific targeting than with the broader demographic data Google provides now.

This offers a whole lot of opportunities for PPC with (allegedly) much more accurately segmented audiences. I haven't read anything on the actual implementation of Atlas though, and its network is currently still much smaller than DoubleClick, though we can expect it to grow rapidly.

This section of the forum might just get a boost soon!

Any experiences or opinions here?