May 9th, 2007, 04:31 AM
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Contributing User
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Join Date: Jul 2004
Location: Bedfordshire
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Yahoo Search MArketing - New Advice
I just received an email from Yahoo Search MArketing telling me how best to organise my ads for the new style account they will be rolling out soon.
Quote: Group similar keywords into categories: Categories will allow you to take keywords that are similar and group them together. Each category in your current account will appear as a campaign within your upgraded account. Using categories now will help ensure that your new account is organised the way you want it to be right from the start.
Tip: In order to create a category in your current account, select the "Manage Categories" sub-link in the "Manage Sponsored Search" tab, then select "Create a New Category", enter the category name and click "Submit."
For each category, write a single title and description into which your keywords can be inserted: Instead of "listings," your new account will feature "ads" (comprised of a title, description and URL) that will apply to more than one keyword. This will reduce the time you have to spend generating and managing advertising messages.
Tip: Write one title and description for similar keywords in your current account to help ensure the right message is displayed to your customers once your account is upgraded. For best results, write your title and description in such a way that your keyword can be inserted into it. Also, we recommend that you write unique titles and descriptions for each of your categories. |
To me this doesn't sound like a good idea. One of the advantages of a PPC account is that you can very highly target each individual term with unique and relevant copy.
Sure som categories can have the same text or similar but doing seperate ads for each keyword also helps you gauge CTR (Click Through Rate) for different types of copy. This will help you develop your account much better.
I would much rather spend the time doing it right than save some time by grouping it all together.
Any thoughts?....
Last edited by tstolber : May 10th, 2007 at 03:25 PM.
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