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Who to Trust

Discuss Who to Trust in the Pay Per Click forum on SEO Chat.
Who to Trust Pay Per Click forum discussing general information on PPC search engines. Find out how they can benefit you as a website marketer and how to avoid click fraud. Learn strategies to beat competitors and ways to find the best prices.

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  #1  
Old October 21st, 2006, 01:02 PM
aeromit aeromit is offline
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Who to Trust
Hello,

Adwords is getting worse month by month and does not bring results at all. Yahoo Advertiser soultions are very expensive. my questions is who do you trust. PPC is not my favorite method to bring traffic but I still want to use it.

So any recommendations!
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Old October 21st, 2006, 01:20 PM
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I hear nothing really good about any of them, however I do use Adwords... they appear to be the least of the beasts.
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Old October 21st, 2006, 02:13 PM
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maybe you need to rething your ads and landing pages??

if you are not doing conversion tracking, analytics and experimentation you are trying to shovel money into a bucket but standing five feet away from it.
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Old October 21st, 2006, 03:50 PM
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Quote:
Originally Posted by aeromit
Hello,

Adwords is getting worse month by month and does not bring results at all. Yahoo Advertiser soultions are very expensive. my questions is who do you trust. PPC is not my favorite method to bring traffic but I still want to use it.

So any recommendations!


Get away from the "broad matches" and target 100's, 1000's of once only terms. (HitTail can help alot in this area).

I've taken clients from spending $50K- $130/month to a 10th the cost with as high as 12X the conversion rate.

It's also demonstrates lack of click fraud (whether true or untrue on competitive terms) since anyone wishing to defraud isn't going to search to find you on "once only terms".
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