Tracking PPC Conversion

Howdy Friends

One of my clients is running PPC campaigns for his site on other related sites.

Now out of all the traffic he gets to his site and of all the sales that is being made, he wants to identify the conversion rate of only the traffic generated by the PPC campaigns.

How do I track it ?

Help me on this please

Thanks a lot

No reply so far...

Friends where are ya all ????

Two ways: Place conversion tracking code on the "thank you page" after the purchase or contact submission. Google provides it. Just tell him to click on "conversion tracking" and it will give him a few different options.

Second way: set up "goals" in Google Analytics. You can have up to 4. Tell him not to worry too much about the goal path, just create the logical navigation someone would take. Instead of it being a java script, the goal is based on a series of URLs with the last one being the "thank you page."
Let me know if you friend needs more specifics.

What PPC companies is he using? If he is using Google it is very easy and you can set it up with 5 different types of conversions for your site. You just go to the Campaign Management Tab, and click the Conversion Tracking Sub-tab. Here it will ask you to enter a value of this conversion to you and it will pop out a javascript code that you paste into the conversion page. If you have any problems there it has a very helpful guide to doing it and the customer service reps at 1-866-2GOOGLE are also helpful.

If you are using Yahoo it can only track one type of conversion and you just go to the Administration Tab and click Analytics Sub-tab. Here it will have a radio button to enable Conversion tracking and will give you another Java script code to paste into the code of your conversion page. Same as with Google, just a bit more Simple with Yahoo!

These codes will only track conversions that come through the PPC clicks and are pretty accurate. With Google you can generate some fine-looking reports, but with Yahoo you cannot. If they are using any other PPC provider the steps may be different, but those are the major two.

Thanks a lot guys.

I will check on it and get back to you for any further assistance.

Thanks again

Hello Friends,

I guess I posted a different question altogether earlier in this thread.

This is the real scenario

My client is running PPC campaigns for 2 of his sites on Google and Yahoo both. Lets say the sites are abc.com and xyz.com

Now there are products that are displayed on both these sites and also an option to buy those products.

When a user clicks on those products to buy it, he is redirected to another site 123.com from where he can actually purchase and check out.

Now my client is not running any PPC campaigns for 123.com. This is just a central buying site where people would be redirected to from his other sites to buy the products.

Now my client wants to track the conversion from 123.com. He wants to know how many people are coming in from abc.com and xyz.com and how many are actually buying the products.

Let me know how to go about tracking this conversion.

Thanks a lot

I'm am not sure I know your exact situation, but I can tell you how to track conversions from Yahoo.

Two options: I usually try to do both.

Every conversion mechanism you have set up to track on Google will be attributed to Yahoo and you won't have to use Yahoo's conversion code IF you cross channel your ppc campaigns.

Three steps to doing that.

1) Enable "cross channel conversion tracking" in the AdWords interface. You have to have previously enabled regular conversion tracking, then go to that same link and you will find another about cross-channeling.

2) After enabling, it will give you a two codes, one java, one is a URL tag( www.somecompany.com?gad4593839505). You have to set up as many cross channel campaigns as you have landing pages. Not adgroups, or ads, or KWs. Name each campaign something that let's you know what landing page and what ppc it is being sent from.

3) Each time you set up a different landing page campaign, it will give you a new piece of code to ad to the end of every Yahoo ad destination URL that has a unique landing page. So if you have a campaign that has 10 adgroups and five of your ads land on the homepage they get one piece of code. If three land on one specific product page, they get a code and so forth.

3) Then you have to put the cross channeling conversion java code on the homepage, NOT the landing page. It is only one. It took me a bit to wrap my brain around it, but it makes sense now.

It will then attribute any conversion you had previously set in AdWords to your Yahoo PPC. You will be able to see clicks and conversion % in the AdWords Interface. The only downfall if you can not see the specific KWs or adgroups that created the conversions, even in the Google Reports. Actually you can, if you use separate tag for every KW, but that gets really hairy, and you might as well do the second method if you are going to do that.

Tagging yahoo ppc for Google Analytics.
Eccomerce sites with a shopping cart require many steps to really get it set up right in Google Analytics. But if you can only set up one Goal as being your "thank you for your purchase" page, you'll be doing better than most. The "goal" is set by giving a URL, not placing a conversion code (aside from the fact that the analytics code is on every page).

You Don't have Tag AdWords ads, but you do other ppc.
There is a setting in AdWords to "autotag" your ads so GA is able to tell the difference between organic and cpc. In other non-AdWords cpc, you have to manually tag.

This is how GA suggests you do this.

Always use "cpc" when using pay-per-click because that is the abbreviation that triggers it to separate Yahoo organic from Yahoo ppc on GA.

So you have a Yahoo ppc campaign and are buying the keyword leather sports jacket.

Campaign Source: yahoo
Campaign Medium: cpc
Campaign Term: leather sports jacket
Campaign Content: ad1
Campaign Name: texas

I usually separate campaigns by geo-target. You don't have to fill in the "campaign content" if you only have one ad.

Your destination URL will look like this :
ttp//www.someleathercompany.com/?utm_source=yahoo&utm_medium=cpc&utm_term=leather_sports_jacket&utm_content=ad1&utm_campaign=texas

You can do both cross channel conversion tracking/tagging and tagging for Google Analytics, you just have to add an ampersand (&) to the end of the GA destination URL tag instead of a question mark, and then the "&gad=9494594" (whatever Google gives you).

The PPC service providers would surely have a stats page for their affiliates. best is to ask the PPC site for details on this