The Why Should I, Questions

Ok, the company I work for has been doing SEO for several years now. We are just recently getting ourselves positioned to be able to handle the PPC market.

The question that I have here is what do I tell my client when they say "Well couldn't I just manage the account in Google?" or "It isn't hard to do, so why should I pay you to handle that?"

I'm looking to get perhaps some persuading answers in my favor so as to re-assure the customer that what we are doing is a valuable time saving service.

It's not that I can't think of these on my own, believe me I have and have a slew of answers but thought it would be interesting to pick some brains and see what everyone else is saying or doing.

If you are just putting up bids for a bunch of keywords why can't the customer manage it? .... but if you are working important metrics like conversion rates, landing pages, paths through site analysis then the customer will need some skill to do that.

But... the highest level, IMO is if you are working to get them the maximum profit per day - this is where conversion rates, landing pages and the sweet spot in the bidding all work in the same direction.

You better have a detailed record book with graphs and number crunching to stick under their nose if you are going to use that one to keep the job.

Yeah. Exactly what Egol said... hehe.

I would not try to argue that you can manage their google account better. It would seem very arrogant because it is a very simple and effective interface. The idea is you can manage their site optimization for advertisement as well as search optimization.

If the customers pay you and the money is well spent ,you should not have any problems in making them see that ,wright ?
Otherwise ,I think that would be overcharging .

I appreciate the replies. This will definitely help in giving me some more confidence in my responses.