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#1
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Search OR Content Networks / Or Both
I cant seem to figure out weather to do both search and content network or just search or just content networks. Can any one help weigh the pros and cons of both??
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#2
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Only experimentation can really offer you an answer to that. Try both, and see what conversions you're getting from them. If the content network traffic doesn't convert into $$s, then consider stopping it. But if you don't try you won't know.
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