Ringtones+Google+QR=CRAZY!

OK,

A little background. I started with about 40K keywords for ringtones. Loaded them all up in big groups of 1000, and of course had a TON disapproved.

talked with Google, looked at their PPC tutorials online, and decided to tighten up the ad Groups for better Quality Rank, ad relevancy, etc.

So, I did that and Google is still disquallifying all of my terms for low QR, on words/Ad Groups that should clealry be relevant.

Example:

my site: Ringtones.25x8mafia.com
my average bid = $0.20
my ad:

10 Bonus Mobile Ringtones
No credit card required. Download
10 100% bonus mobile ringtones now.
ringtones.25x8mafia.com

AdGroup: Mobile Ringtones (146 keyword, 137 inactive)

examples
inactive: ringtones for mobile, ringtones for mobile phones, mobile ring tones, mobile phone ringtone, etc.

active: mobile phone tones, cheap mobile ringtones, etc.

there does not seem to be any valid reason for the inactive words as compared to the active words. I see other sites that have the same general approach as ours, and it is my guess they are not bidding $0.40+ a keyword - even at a 2%+ total conversion they would have to be getting huge payouts from the ringtone providers to be just marginally profitable. (at $0.40, they would need @ $20 commision for each customer just to be breakeven on the ad cost)

All help appreciated.

With broad match your phrases are too vague for your niche.

encase with "QUOTES" and you should be fine.

Fathom, we thought starting ith broadmatch over exact or phrase would give the most possilbe hits. I guess I am confused as to why google would see "mobile phone ringtone" as not correlated, but is ok with "cheap mobile ringtones". As this occured almost immediately, I am wondering what I triggered in the QR algorithm to get such high disapproval?

Really just guessing on this ... don't have enough information.

It could be a quality control issue.

Your number of daily impression may have the answer.

Try adding some of the inactive keywords to your landing page's content.

we loaded some of the words in in an older account, and they got approved at the lower click through without problem. Even though the words had never been used in the older account. I guess the history really does have a big impact.

Very true! When we take on a new client we check their current account and if their CTR sucks, we open a new account for them.

No a very good strategy considering you lose ALL CTR history. Optimizing the landing pages and adding negative keywords would be a much more sound approach.

We thought because of poor CTR it would be better to load as a new client. Well, that is what caused us problems. Apparently some history is better than no history with Google. lesson learned!

True, but you have to figure out which will be better: paying extra in the first 1 to 2 months and building up an excellent CTR/history which will make your clicks cheaper in the longrun or continuing with a poor history just because it is cheaper initially and paying more on average over a longer period.

Yes, that is definitely the challenging part, simply becasue I do not know what value of CTR makes for "good" or "bad" in terms of an historical metric. Any thoughts on this - what CTR level is considered strong for history?

OK - I am really confused now. ALL my keywords have been moved do $10 CPC. So far, I have tried the following:

initial page was www.25x8mafia.com/ringtones/ . Once are keywords got jacked up, we turned off everything but one ad Group with 5 keywords relevant to ringtones. No help.

Then, I built out on our blog site 25x8mafia.com/blog/category/lil-jon/ with content for each of the keywords in a post, so that if I sent them to that site the adbot would see their was content relative to it. No Help.

Then, I took the core material, created a new blog on our business site at www.copiamarketingllc.com and sent the traffic to it. As soon as the AdBot visited, everything went to $10. We opened a new ad Account and used a new card just in case.

This is on 5 adwords that where all content related.

called google to show them the original landing page, and they claimed it did not have enough content. We asked why this site: RingRingMobile.com was allowed to still be in top PPC rankings, but they would not comment.

What have I done to make the AdsBot so angry at our site?

For my next test, I was considering putting up a similar site to the other top ones I see and just paying the $10 to see if it falls immediately.

Thoughts?

Why not just work on the bolded part?

Pointing someone else that may have slipped though the cracks "might" get them removed but it won't help you get in.

Considering the length of time you spent on this (thus cost) and zero roi coming in the near future (is seems) - hire ad copy copywriters and expand your literature.

fathom, I guess what I am having a hard time with is that I see very few of the top PPC marketers in the category doing it, and thus it makes me question how google is implementing its guidelines. We have no problem investing more resources into the site, content, etc. - but the fact we dont see a lot of people doing that on their site for the PPC side makes me question its effectiveness.