
February 15th, 2006, 11:26 PM
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parenthetical over-user
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Join Date: Nov 2003
Location: (US) New Hampshire
Posts: 406
  
Time spent in forums: 4 Days 15 h 32 m 6 sec
Reputation Power: 8
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Quote: | Originally Posted by jcbridges How do I get specific pricing from Google/Yahoo for specific keywords and phrases for a PPC campaign? |
jcbridges - When you set up a new ad in Google Adwords you will be asked to place a bid on that set of kw/key phrases. If you enter a monetary value and click on "calculate estimates" the application will return an estimate of your daily spending as well as your average position. These estimates are not always accurate and the only way to know for sure is to set up the ad and then search under your kw. Also - the daily spending estimates can be way off (try wordtracker for better estimates of clickthrough).
Overture (now Yahoo Search Marketing) has the worst interface imaginable IMO - though some people love it (masochists I'm sure), however if it has any virtues one is this: it makes it quite easy to see where your ad will serve as it shows all the bids for each kw/key phrase once your ads have been approved.
FYI - I think there is an entire forum dedicated to Google Adwords so don't be alarmed if a moderator moves this post.
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