PPC or organic?

Does anyone know how sponsored links perform in relation to click throughs on organic listings?

Are there any theories on how useful PPCs are and how searchers view/trust them?

Im trying to decide on whether to go with a campaign or not.

Cheers

Go for it regardless of stats.

I run adwords on SERPs where I hold #1 in the organic listings. I want ALL of the sales or at least as many as I can get. If I have #1 and #2 in the organic adwords gets me additional exposure. I also allows me to make an entirely different offer in the adwords - an offer that I could not get ranked in the organics.

IMO if you are interested in selling and putting pressure on your competitors you attack on all fronts. Daily budgets, removing adwords when you make the top ten organics are strategies for folks who are only interested in fractional success.

EGOL thats great if you have unlimited budget.

What choice would you make if you had the budget to get a paid listing for your main term ( which you has no 1 rank for ) or a secondary term you had no organic listing for ?

Would you go for strength ( doubling up ) or reach ( different terms ) ?

You need more data to make that decision. Do both for a while and track the conversions. Keep the ones that have the minimum ROI that you need.

If you are getting profitable conversions isn't a limited budget capping your success?


Experiment, but I almost always go for reach... and I frequently have surprises in the adwords that are of interest to the searchers but not quite the same as their search term.