Hi, I was hoping I might be able to get a bit of expert advice.
I'm currently using Google adwords, but it's costing me a lot and I'm seeing questionable returns. I've been approached by a couple of companies, (most recently a company called SEO7k) offering to manage my PPC for me, and promising reduced costs and higher conversion rates. I'm a bit dubious as I'm not sure how they would be able to do that. Can anyone explain how this works and whether it's worth trying, or should I just keep doing my own adwords?