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#1
May 2nd, 2004, 12:00 PM
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PPC Campaign
What is the best way to get you PPC campaign off the groungd to drive qualified traffic? I have started my PPC budgets in overture and google ad sence. I am getting the traffic to the site but I am not gaining any sales...
Any advice? -Bogner
__________________
- A women drove me to drink and I didn't even have the decency to thank her. -
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#2
May 2nd, 2004, 12:12 PM
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What are you trying to sell exactly?
- Shawn
__________________
Free Keyword Ranking & Keyword Suggestion Tool Search Engine Forums where you are paid to be a user Western Union | eBay
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#4
May 2nd, 2004, 12:19 PM
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Well, I would imagine that soliciting donations is going to be a very low conversion rate to begin with. So the best thing you can do is really make a nice website that makes people want to give money somehow (specifically what a website like that would be, I really have no idea though).
- Shawn
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#5
May 2nd, 2004, 02:04 PM
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That IS a tough one... its hard to get people to part with their money even when you have one of the best deals on the web.
__________________
* Its not the size of the dog in the fight that matters... it's the size of the fight in the dog. * Free advice generally isn't worth much, but cheap advice is worth even less.
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#6
May 3rd, 2004, 08:15 PM
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Hi Bogner! My advice is always to use many keywords and phrases and test, test, test. In order to find what works the best for your market, you need to spend the time needed to test the phrases, ads and landing pages that work best for you. Did I mention test? :-)
Since your doing charity work, I am able to offer you 50% off of the services of TrackingROI, Inc. If your interested, sign up for a free 30 day full trial and email support@trackingroi.com that you received my offer. Best wishes and I'd like to help in any way I could. What is the cause?
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#8
May 4th, 2004, 10:51 AM
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No it doesn't matter too much. Adwords will get you more traffic and your website really has to make the final "sale" so to speak. If your getting traffic and your conversion rate is low than it's most likely the website at fault and not the PPC campaign. Follow these guy's lead http://www.bgca.org/ they have been around for while ;)
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#9
May 5th, 2004, 09:38 AM
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That said, you should wish to make sure you are specific in your PPC ads so that each person that clicks is already highly qualified as a potential buyer.
This is the cheif dif. vs. reg SERPs - there you will take any traffic you can get. When you PPC you should actively be choosey and ward away traffic that is too generic and might just be looking for info about your products (and not buying them).
__________________
Baltimore Internet Marketing Baltimore Web Design Tax Attorney in Maryland Maine Vacations and Travel Info
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#10
May 5th, 2004, 09:55 AM
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Quick Tip: Not matter what do not do broad match! Use phrase match ("keyword") to target your audience.
I used to run broad match and was spending thousands for extra traffic that wasn't targeted. I turned all my terms to phrase match and was spending thousands less for the same amount of sales. Also dont target generic terms like "charity" or "donations" BE SPECIFIC because users that donate money are very specific to whom they donate to so they will look for you very specifically. :2 cents over:
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#12
May 6th, 2004, 08:19 AM
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Quote:
In addition, I am also trying to get more traffic to a charity site I recently "donated" our help to.... The site is http://www.recyclingforcharity.com They take in old cell phones, pagers, PDA's and digital cameras and recycle them- providing a fixed $ amount to the doner for their non-profit charity. It's a good program and benifits the enviromnent (no I am not trying to sell everyone) I have created a PPC campagin and am having a low conversion ratio. The problem is that I don't want to drain the PPC budget on other words that realy dont relate to the subject matter. My Keywords are: cell phone donation cell phone recycling cell phone recycling charity cellular phone donation cellular donation cellular recycling charity program donation programs used cell phone donation used cell phones wireless donation wireless recycling I obtained about 100 Clicks and 10% conversion thus far.....and not spent much. Any suggestions? __________________________________________________ ______ http://www.tmprod.com
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#13
May 6th, 2004, 09:55 AM
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what about phrases with "donate", "donating", "recycle" and "environment"????
Also are you doing broad match or phrase match?? (quotes or no quotes around keywords)
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