PPC Agencies

Hi,

My company has a website with thousands of videos about a varying number of topics/ categories. The number of keywords that can be used is well into the hundres thousands. Does anyone know whether a PPC agency can create an account and provide my company with clicks for 5p. We are looking for 40,000 visits over a monthly period? Has anyone got any suggestions or recommendations either about whether this strategy is possible, and if it is what company would you recommend?

Cheers

KeywordMax is a product that will allow you to track all of your campaigns and will allow you to monitor and track your bids on each keyword. Also they have a product that they would set up the whole account for you. You can read more about the product at there website.

I'm not usually one to spend time posting negative feedback on a company, but KeywordMax has really put me in a difficult position with one of my clients.

I previously had experience with this company at a prior client, and didn’t really have much experience with using their software, because I couldn’t get it to work. It never effectively downloaded all of the keywords from all of the different PPC engines. In addition, they put a cap of 150,000 actions in a month for the account that we signed up fr, and a 5000 KW campaign that is update twice a day expires in 15 days, then your charged an rediculous amount after that for overages.

All that aside, I kept using them, despite the client I was working for in-house had many employees complaining daily about them, especially their customer service and never getting anyone on the phone.

I never really experienced this problem because I dealt with the KeywordMax division, and they with the Direct Tracks division.

I even spoke with the head IT guy on several occasions and even the owner on 2 occasions.

Now jump ahead to current day.

I advised a client to purchase a year agreement to save the 17%. This came to around $1700. After a few days I realized the software could not handle my campaigns, and emailed them to cancel it. Mind you I never used their “trial period”.

After many emails, dozens of phone calls and a lot of stone-walling, despite the fact I have requested a refund several times on the phone and via email, they won’t budge.

The worst part for me is that I am very active in PPC forums and have recommended KeywordMax many times, even despite other members bashing them for the same reason I have listed above.

My bottom line is this; use their trial, don’t pay for anything but a monthly subscription if you do use them, and don’t ever have a problem. This company is extremely unprofessional and still working out the bugs.

GaryTheScubaDiver

The only way to know is to spend 100-200 and test the campaign. Google will give you 50 when you open an account. There are many settings you need to have right.

Go to http://www.ppc-manager.blogspot.com/ and down at the bottom are a few tips to get you started.

40k for 5p is possible, but you'd better have 100k - 200k longtail phrases. 1000-1500 per day is possible, but whether you are able to convert a respectable number (1-2%) remains to be determined, and only via a test can you do it.

Where are you located at?

Gary,

I apprecate your comments on KeywordMax. My idea for a quality PPC campaign is not to add as many keywords as I can create, or think of. I have taken over many accounts for new clients and removed more that half of there keywords due to inactivity(no impressions/Clicks). Doing this allows you to use your budget more effectively and overall drive more traffic/leads.
Although I know that your issues have not gone unheard. They are now rolling out new and upgrades to there Bid Director with will allow you to manage more keywords.

I also understand the issues with setup and other problems with the system. The last I heard was they have rolled out a new product that allows an account executive will setup your account for you and than give you a hour or two of training.

They are also offering PPC Management by an hourly rate instead of a percentage of spend or money made. Which could be very helpful to new and current client with the issues that you have found.

jpiskorik,

I appreciate your comments as well...when did you start with them?

The company completely screwed my customer which translates into stealing from me, plus making me look bad after I recommended the company your defending.

I reposted my comment about KEYWORDMAX so it would top out the SE's on a queue for the brand.

I don't care what changes have been made.

Like they say jpiskorik, f*** me once f*** you, **** me twice I'm an idiot for giving many more than just 2 chances with you guys...

Good Luck.

GaryTheScubaGuy

ps.Oh by the way all, I finally got my client's money back after a bit of explanation to the card company. Its more the principle of the thing.

Scuba Steve,

When where you a client? It must have a long time ago, as to you description of the company the landscape has changed in recent years.

Who is Scuba Steve.

Exactly 1 year ago.

Unfortunately you walk down the path you pave, regardless of change. Ask around, they know who I am.

And you expect to get 40k clicks for 5p on videos?

That's simply not possible. Besides that 0 clicks never hurt the campaign, only the amount you pay at the keyword level and its position in paid results. If your "company", (which I now believe is a bogus claim to try and push your employers product - but so YOU can get a grip on exactly what I am talking about I didn't delete this thread and ban you for being shady) expects 40k click for 5p in that market, your going to need several hundred thousand kw's, including at least 100k misspelled terms.

I manage millions and have managed millions in video and music, as well as event tickets for years. There is no such thing as a 'quality' ppc campaign.

It either converts under your ROI hot spot or it doesn't...period.

You will never have a 'quality' campaign concentrating on top level kw's. The only way you will ever get near 40k clicks for 5p each is using ONLY niche and longtail terms.


And since KeywordMax charges per click, your plan will never work.

No offense (personally anyhow), but I think your in over your head.