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Old March 21st, 2008, 04:16 AM
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Peel and Stick

Hi folks this is my first post and hopefully is giong to be one of many. I've just started working for a business solutions company and we offer an SEO function for sites we build, update, etc So i need as much info as possible.

I've done alot of reading and learnt the basics of a good SEO campign and mistakes.

But for today i'd like some info on "peel and stick"

Thanks Alot Joe

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Old March 21st, 2008, 04:46 AM
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Quote:
Originally Posted by joe@biznet
Hi folks this is my first post and hopefully is giong to be one of many. I've just started working for a business solutions company and we offer an SEO function for sites we build, update, etc So i need as much info as possible.

I've done alot of reading and learnt the basics of a good SEO campign and mistakes.

But for today i'd like some info on "peel and stick"

Thanks Alot Joe


Welcome to the forums Joe

Peel and Stick refers to PPC campaigns and means when you identiy high converting keywords from an Ad Group..you "peel" them out [means you take them out from that ad group] and "stick" them to their respective Ad Groups.

The peel and stick method has proved to improve the performance of the peeled keywords since they now deliver targeted Ad Copies.

I also am an amateur when it comes to PPC...so I hope other PPC experts in this forum like Gary can give a better explanation to this and correct me if I am wrong
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Old March 26th, 2008, 05:18 AM
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Quote:
Originally Posted by pro_seo
Welcome to the forums Joe

Peel and Stick refers to PPC campaigns and means when you identiy high converting keywords from an Ad Group..you "peel" them out [means you take them out from that ad group] and "stick" them to their respective Ad Groups.

The peel and stick method has proved to improve the performance of the peeled keywords since they now deliver targeted Ad Copies.

I also am an amateur when it comes to PPC...so I hope other PPC experts in this forum like Gary can give a better explanation to this and correct me if I am wrong


Thanks alot it definitly helped me get my head around 'peel and stick'

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