Pausing Search Network

Hi,
I am presently working on a PPC Campaign wherein the number of conversions at Google Content Network are 10 times higher than the number of conversions at Google Search Network.

Now, I am planning to Pause Search Network and try and see how the campaign performs only at Content Network.

Doing that way, will I lose visibility and traffic to the site ?
While the average positions for all the ad groups at Content Network is around 2 or 3, it is around 5 or 6 at Search Network.

Please advise.

Warm Regards,
Madhav
Hyderabad
India

You can bid separately, so if you are not getting the conversions you want through the Search Network bid less or pre-qualify people with your ads by addressing your target audience and weeding out casual clickers.

There is no harm in turning it off completely, but you may be leaving money on the table.

Besides Google Search, the Search Network also includes ASK, AOL, Dogpile. If you go below 4, your ads will usually drop off some of those anyway.